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Building Our Non-Profit and The Importance of Daily Routines with Ashton Perry
Are you ready to unlock the potential of Google Ad Grants and boost your nonprofit's reach? Join us on this exciting journey with our special guest Ashton, a true fan of the Portland Trailblazers and rap music, as he shares his expertise on leveraging this powerful tool for nonprofits.
Together, we explore how Google Ad Grants can provide up to $10,000 a month in search ads to help organizations grow their impact in the community. Plus, we delve into empowering youth sports programs and the crucial role they play in kids' development, as well as the financial challenges many families face. Ashton shares his experiences working with his brother's nonprofit, I Am More, and how Google Ad Grants can be a game-changer for other organizations like it.
As a bonus, we also discuss the importance of daily routines and how discipline and consistency can elevate you to new heights, both personally and professionally. Ashton opens up about his own habits, including the power of a well-crafted to-do list. We even touch on the routines of famous people, the potential for burnout, and the importance of finding what works best for you. Don't miss this insightful and inspiring episode!
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All right. So we got you here today. We got a special guest on uncommon advice. We got Ash too quick.
Speaker 1:The quickest The quickest.
Speaker 2:We got Ashton and he works with us here and at Marketing Rebels. He's jumping in doing a podcast today. We got some cool stuff for getting ready to talk about, so welcome man.
Speaker 1:Glad to be here. Shout out to my man Z, who's not here with us today. He's got some business to take care of, so I'm going to hold it down for you, bro. I'm here with Nate. Let's get this thing going.
Speaker 2:Well, in honor of Zina, let's talk about the Miami Heat. Oh my God.
Speaker 1:Listen, if I think our mornings consist of probably we get in around nine, we have to deal with Z talking about the Miami Heat for at least 35 minutes and then he'll stop. You know a little bit of breakfast and then somehow, like the breakfast muffins will just remind him of Jimmy Butler. I don't know how, but we end up back on the on that topic again. But they, they couldn't close it out, couldn't sweep him up. The Celtics came back and punched him in the mouth a little bit. I personally can't stand the Celtics, but uh, i'm a Portland Trailblazers guy. How?
Speaker 1:No clue, my dad was a big Clyde Drexler fan Michael Jordan, obviously but he was a big Clyde the Glyde fan And as a kid he's telling me about all these cool stories. I'm like six, i'm like, yeah, dad, whatever, where my Legos? But uh, as I got older, my favorite colors are black and red.
Speaker 1:As you can see, you'll see me with these colors most times And they always consistently had a player I was like drawn to like. right now, damien Lillard is my favorite guy in the league. I feel like his character just reminds me of me, like just super laid back, but when he has to turn it up, he'll turn it up. Doesn't talk too much. Um, offseason pregame drip is up there, so I'm big on that. But uh, yeah, back to the heat. you know, i guess they tried to make it interesting. Give these guys a courtesy win. Well, another thing common.
Speaker 2:Damien's got bars, you got bars.
Speaker 1:Trying to put me on the spot here. So this is, this is. We had an instance. I'll give you a little bit brief background on myself. Uh, from New Jersey, south Jersey, to be exact. Um, i'm very, very big into music. My older brother he's 10 years older than me, so anything he did I wanted to do. So he started rapping, him and his friends, and he, he wraps. Well, he doesn't wrap at the moment anymore, but he wrapped at a very high level. Uh, so I was like, hey, i want to do it too. So at the age of like nine, 10, started writing my first rhymes. My brother put me on a song with, like this, really, really, really high pitch voice. Um, i still remember that rap. Maybe one day I'll come in here and spit it for you guys. I let Nate and Z here, my favorite project I've ever done in my life. This is probably a 12 year old project and I let these guys here and, uh, I think I think they were impressed a little bit. I'll. I'll at least say that.
Speaker 2:Well, i mean we want to use it for the uh, for the intro of one of our brands we're working on. So we're still working on that piece. He will let you come off of that and put it on there.
Speaker 1:We'll see, we'll see.
Speaker 2:So let's dive in, man, We let's dive in here today. We're going to talk a little bit, We're going to get behind the marketing and we actually want to talk a little bit about nonprofits stuff. Right? So there is a service It's Google ad grants That's available and we want to talk about this. I want to talk about how we're going to leverage it with the nonprofit that we have here at part of our company and they give you up to $10,000, sometimes more, on a monthly basis and Google search ads to promote your nonprofit, and companies and nonprofits have gone, all gone, gone on and use that to grow and have impact inside their community. And it's as we discovered this.
Speaker 2:Recently, I was at a mastermind and was having a conversation with a guy. Obviously important to masterminds is because you learn things that you don't know when you're around people that are doing things you don't do. And when I was having that conversation, he's like, by the way, I was telling him about the champions football that we got and how passionate I am, You know, I think he probably sensed the passion about it, because I get super excited when I talk about it, And he started telling me the. He was like Hey, have you looked into Google ad grants And I'm like I haven't. He's like we should.
Speaker 2:He goes because I'll give you up to $10,000 a month And he was saying how he actually has a nonprofit he works with And they've got them up to $40,000 a month in actual ad spend that they're using to grow that nonprofit. Now you can use it for you know, nonprofit brand awareness. You can use it for getting donations. You can use it for you know different ways, but it's kind of unique. So it's one thing we're going to use inside of champions football, And I know you've dealt with and worked with a handful of nonprofits in the past as well and still do So let's dive on into some of that.
Speaker 1:Yeah, So, like they said, we have a pretty good setup here with champions football. I again back to my older brother. He played a big part in my foundation.
Speaker 1:He has a nonprofit that I was able to participate in some called I am more, So it's pretty much trying to revamp the minds of youth who've been told that they are not worthy of doing certain things and that capable they don't have the access, coming from teachers, parents, anybody you know, trying to give them the experience to see different colleges, different routes of making money, entrepreneurial activities, trade schools, all these type of things, and it all goes back to purpose. You know, what can we do to impact the lives of others? And since then I just kind of been tied into the youth And I think what we're doing, i want to give these guys a chance, to have a chance. you know, i do myself. I have some questions about this absence that that Nate is talking about. I know where we're at right now. We're at a. it's our first year with this, with champions football. I would like to know, as we continue to grow this thing in which we definitely are growing quickly, we went from two teams to what? 1717?
Speaker 2:teams. What is a 40 kids? or 35 kids to 106.
Speaker 1:It was 30, it was 33 kids over 100 in a year span. And I just want to know if I love where at now. If say we do get that 10k and add spending, are we locked in at that 10k Or is it based on what we do?
Speaker 2:So I don't fully know exactly the rules and regulations of it yet.
Speaker 2:And we're going through that process right now to make that happen or figure that out and leverage it. But the way that I understand it, it's 10,000 or more that you can get access to, and as I learned more about it, we'll update here on uncommon advice. But the goal for us is to you know, we're a marketing company, right, our day jobs is marketing. So my thought is, hey, look, and there's a lot of nonprofits probably don't even know this exists. Maybe you know a nonprofit that you're associated with that you can take this to if you're listening to this, right. But and so I don't you know, i don't know if it's up to, i do know it's more than So, once we get our application approved, we'll find out real quick of how much we qualify for. So I, you know, i think it's pretty sweet that they give the $10,000 to these companies on a monthly basis, right, which is pretty cool, because now it's now, keep in mind, it's not 10,000 cash your company, it's $10,000 in ad spend And with us being a marketing agency under day jobs, it allows us to take that ad spend and figure out ways to turn that ad spend.
Speaker 2:Everything in marketing is how do I take a dollar and make it two, all right, how do I take a dollar and make it three? So I feel like we have an opportunity to leverage this to help us grow champions football, to create the experience that we sit in this office and dream about. Right, like that we talk about the things that we want to do with these kids and help them and take them on tours or more colleges and take them and get them exposure at football camps, if that's what they want to do, and all this stuff that we can help, you know, help them position themselves properly going forward to get recruited even right.
Speaker 2:So I know I'm pretty confident that we can take that $10,000 and and really flip it into more money for the organization to be able to put and put money back in. And I think one thing that's unique about us on the nonprofits is going to make a more general nonprofit conversation. One thing that I understand about nonprofits is that about 10% of what you actually collect is required to go back into your cause. Right, and I know that 100% of everything we brought in this year went right back into our kids, right. This is not an avenue to generate revenue and paychecks. This is an avenue for us that we're able to build a more money that we are given by our, our donors, our sponsors and stuff like that. The better the experience and the more opportunities we can put right back into these kids, right. So to me, i get super excited about it because if we can take $120,000 a year and we can make every one of those dollars $2, i'm like we can do so many really cool things with these kids.
Speaker 1:And I think, just the conversations that we have, i think our wheels get spinning, probably way too much sometimes, like we'll, we just get excited about, just giving. Like you said, the key word I got from that was experience. You know, people don't really realize how impactful good experiences versus how impactful a bad experiences with something right, and I think to provide a better experience, a lot of times you're going to need more money, right, and, like you said, it doesn't necessarily necessarily mean cash flow with this thing is getting our name out there and kind of bringing in, attracting more people who can help grow this thing. You know, because we want to be able to give these kids the opportunity to see what else is out there. You know, like i have nephews that i played football, but i have nephews that play high level football in my eyes you know i don't have kids, but in my eyes my nephews are the best. I'll argue with you all day. I think they're the greatest. Numbers will tell you that too, uh, but i think about the things that i would have liked to have growing up. I know now they have the social media area and a lot of things. A little bit older than i look, i'm thirty two. But ten years ago, twelve years ago, a lot of these things the seven on seven thing alone wasn't really a thing. You know, i see how, how big of a draw it is. I see the attention uniforms alone get. You know, like, uh, i don't want to shout out any teams right now, what maybe we'll talk about in the future, but, uh, our team specifically. I know one thing about us champions football we look the best, i think i hear all the time.
Speaker 1:Our last home and i was leaving the bathroom and i heard a kid say that blue team, or that they call it that team from south carolina. We're in the charlotte like normally, but they was a. They call it a chance of something. Uniform is hard and some blue team walks by the damage and i don't know them over there in the corner, right. So we spent a little bit of money to make our kids look good and feel good. Right, given to two uniforms, a bag, all that gloves, all that, uh. But i think with this nonprofit there's so much more than easy to be tapped into just for experience alone. Help these kids, uh, game notoriety. They'll be expiry to the kids of georgia tech and i do. You can see how wide i somebody's kids, our big school in this direct areas you and she's sure it's great score doing great things. But as they're continuing to grow and grow and grow, we took into somewhere where it's already, uh, more established area. We were not there on the on the fifty rline.
Speaker 1:We're going to look around, see alana in the backdrop, and it was just like you can see some of these kids who really, really have that desire to turn it up in the football field in the future maybe more free education or make it, make it to the nfl they, uh, they got those juices flowing a little bit right, uh, as opposed to some who you know. field trip right, but still, it's an experience, is an experience overall, needs to be a positive you know that's a as d on says you look good, you feel good, you feel good, you play good man.
Speaker 1:I uh my instagram hand. It was asked to quit, but i think, uh, when you can swap that, i would ask to drip. You know, i'm, i'm, i'm big on how you look. You know you gotta uh present yourself the way you want to be, proceed most times, you know so, even in the football. For that. Again, back to my brother i was watching the how him and his team that you're coming out there. I'm like i don't know what those kids are, but i need them. I don't know why he has, uh, a sock cut up on his arm, making like a sleeve, and i'm gonna do it too. I look good well, i think.
Speaker 2:So take it a step further. On the nonprofit side. A lot of people don't understand that popular all these like local football organizations, so use. Sports is big business and a lot of kids get priced out of. A lot of kids get priced out of soccer. A lot of kids get priced out of the cross. A lot of kids get priced out of these things because soccer season could cost you, six years old, be paying two grand a year for your kid to play soccer right, lacrosse, seventeen hundred a year. Some some soccer stuff gets up to four, five grand a year, right. So there's these organizations a lot of times that these kids get priced out.
Speaker 2:So one with what? these pop order programs there? basically, i'm not happen to sit on a board of a tackle team here, a pop order tackle team like norman giants, and what we found out with that organization is like you, yeah, we, we charge our kids. The kids do pay to play, but we also have scholarships for kids. But what's important is the money that comes in barely covers the cost to run the league for the years. So everyone's a volunteer and so we they require to really create a good experience for these kids in tackle football as well.
Speaker 2:You, they have to go to local people in the community to get donations and money and fundraise and then if they i mean if they make it to the national, to the national tournament, then they gotta go spend another thirty forty grand just to get down there. They don't have it right. So all this comes from families, businesses, local in the community. So with champions football, you know we've been talking a lot about leveraging our marketing. Knowledge is with this google ag grant program to acquire more money to help these local programs as well. So how can we help these kids not only have an amazing experience seven on seven, but also help fund some of these local organizations and sponsor more kids in these programs so they can actually create a better experience for kids in?
Speaker 2:tackles at the same side right. So a lot of people don't know that, that these popular organizations are nonprofits and barely have a money to survive every year i, uh, i can think back when i was a kid, i first started playing football.
Speaker 1:I remember the cost. I didn't play in pop when i played in a different league, uh, subject, really have pop water, uh. But i remember the cost being my first. I think it was like sixty dollars and i was a big deal back then. You know, like pay.
Speaker 1:I used to hear parents like i'm paying this money, you better do this, this, this, this, this, this. And as the year grows, i hear, i keep hearing, now they're in the hundreds, now they're in the higher hundreds, pushing a thousand dollars in some organizations and it's like so many factors that go on to the success of that. Like, thank god, we're in an area where there are so many businesses and, and whether it be high level businesses or lower level, uh, but there are a plethora of those things to go around to probably tap into. Think about the areas of certain parts of North Carolina alone. But they don't have that outreach there. So you think about how many teams pop up left and right and they're not there the next year, right? or how many kids were. He was good when he was ten years old, but by the time he's twelve you can't afford to play football or that program is could not last anymore.
Speaker 1:So i think what we're trying to do is just combat that to the best way possible and uh find alternate ways to be able to help these kids achieve what what they desire. You know, because at this age the kids are the ones who catch the stray bullets you know, they're the ones who they have no say in their parents finances.
Speaker 1:They have no say on how much the the uh expenses are for these leagues. They're just a kid who loves football, who looks up to obj justin jefferson. They just want a ball. I never want to see that getting taken away from the kid at such an innocent age well, there's so many life lessons involved with it, right? so sure i think uh, team sports, football, wrestling, mind, i'd say probably sixty five percent of my makeup is what i learned in team sports.
Speaker 2:you know, uh and again that helped me be the young man i am today, uh, not the greatest, but i think i i stand well amongst others but,
Speaker 2:uh, that's another thing, i just don't want people to to not experience, you know so to put a uh, i guess, a bow on this section here is really what it comes down to is one thing i i say that i might go. One of my why is in life and legacy how i'm gonna leave a legacy is creating positive experience and memories that outlive me. And i started that vision with just my family and now it's expanded into the community, right, and you know it really impacted me. This i was.
Speaker 2:I was never a big kobe brian fan when he was in the league and when he was around, but would really turn me into a kobe brian fan, uh, unfortunately, was when he passed and because seeing the impact he had on so many people like you see a lot like a celebrity passaways and you know all of a sudden like everyone's crying is a celebrity pass away yes, with kobe was different. It was like this man had impacted so many people and left a little lasting impression on so many people that that stood out to me and it was like holy smokes like.
Speaker 2:If i can do just a small, small piece of what he did in regards to that impact over time, then I feel like I did a pretty good job, right? You know I can leave. You know when my time is up, my time is over. If I can leave positive memories and I can leave lessons and everything else for the next generation and people that are my family and kids that in sports. You know sports is family too, right? So some of these you know things that we do in our community, then you know that's what I'm shooting for.
Speaker 1:I think Kobe, i was a big out and I was some guys, so I kind of had to. I was in the area we had to choose one. but when Allen Iverson decided to wrap up his career, i kind of like fell in love with Kobe, just because you know mamba mentality. I kind of get tired of hearing that, especially from people who don't have a mamba mentality. It's like, yeah, you're just saying it to say it, but that impact that you speak on, it's like while he was playing he was seen as the villain somewhat, but you see how many people he tapped into and whether it's pro athletes, how big he was involved with women's sports, all that type of stuff.
Speaker 1:But I think I was watching Snoop Dogg talk the other day and he said something that kind of stuck with me.
Speaker 1:like me heading into my I think my 10th year coach in football, he said something that was close to the lines of my favorite thing is kids that I coach when they were little kids become grown men and they still call me coach as a grown man.
Speaker 1:That's how I know I had an impact in their life, because those coaches that he said, the coaches that he had as a kid, he respected them so much that even when he see them in the streets, when it's not football season, a coach, or that excitement you got to see And it's like to get that same, i guess, quote, unquote, title or respect years later, it's like well, i think I left a mark on that kid because I think, about the coaches that I've had, i forgot all the ones that I had no relation with. I could care less. but those guys like coach Will, coach Dudley, these guys who really I felt like they really cared for me, coach Kayaza, i could be 55 years old, a grown man with my own family, hey, coach, i'm still gonna show that respect. So, going back to that legacy, that impact, that imprint, i definitely feel you with that.
Speaker 1:It's like I think that's something that we should as people should think about a little more often, you know, i think we all get caught up in the hamster wheel of just trying to make it and trying to make things happen. I think legacy is important. It's not always just about our blood, our direct lineage impacting communities.
Speaker 2:So let's get into some current trends. We've already talked about the heat. We don't need to go back there. They did. unfortunately, they did take the L, so Jason Tatum served up an L that he's been eating a lot of L's with the.
Speaker 1:About time, right?
Speaker 2:Yeah, it would be interesting to see how it pans out. I think the heater ended up gonna take it all, but we're gonna take the East because it's tough coming back from 3-0, but Yeah, it's only LeBron They've only got that squad, his only team that's done it, I believe. Correct me if I'm wrong, but They're down 3-1. Oh yeah, they've no one's done it 3-0.
Speaker 1:Oh yeah, they did one that second game Yeah.
Speaker 2:I'd like to jump into daily routines, right? So I get asked a lot about daily routines and what I do, and I know daily routines are important, for we've been talking about sports.
Speaker 1:They're important there, they're important in life.
Speaker 2:They're important in business And people seem to be really interested in that process. I wanna break down some of that daily routine stuff. You're gonna have a different take on it than I do And I wanna dive in a little bit of that. So what's your thoughts on daily routines?
Speaker 1:I think as I got older I realized the importance of it because I kinda immaturely, i kinda thrived in chaos. Back to Kobe, back in college, i used to feel like I wrote my best papers when I had five hours left, when it needed to be 10 pages less. So I was kind of thriving in that area. I would use it as an excuse to kinda just throw things off and procrastinate. But I learned that routine one. It makes your life easier, kinda setting things on a schedule. It makes it easier to add or implement outside things to see what you actually can do, and it gives your brain a little bit of rest. But there was a guy I'm gonna call him a guy one of my close friends, mike Chambers. We called him Mike Butcher. He was the rapper, so when he saw me struggling in college he used to be like hey, i write down a to-do list and I leave it on my desk and I don't go to bed until I check it all.
Speaker 1:And I started doing that. I wasn't disciplined with it at all, but it was like a. I got to that point where, when I got good at it, i developed a guilt. It's a good guilt, where it's like I'm slacking, i didn't check everything off And I feel like a daily routine or something like that will help you evolve and get to the next step. Because I think me you had an all fair conversation about and I'll let you phrase it I don't wanna steal your bars, but where you said something along the lines of discipline trumps motivation every time right, and I'll let you dive further into that.
Speaker 2:Yeah, we all get motivated right And we get moments of motivation. but motivation can come and go. Motivation is something like when it's on, you feel great because you're cranking and you're getting a lot done And discipline always trumps that, because discipline is you developing the habit of doing it over and over, whether you're motivated or not, like right now. I've been hyper motivated to be outside and go for a 40, 50 minute walk every morning, walk a couple miles before I apparently walk slow. I don't know how they do a couple miles that time, but I'm walking in the morning before I come home and head out and take Kate into school and come here And I've been very motivated to do it. but today I wasn't motivated to do it but I made myself do it and I'm trying to develop that habit back up because I've gone through spurts where I've done it here and there. but it is a discipline And it's part of my day and I'm making it part of my daily routine to go on, just get out, and for me it's. I called I talked a little bit last week, i believe, about walking and thinking.
Speaker 2:You know, i'm getting out, i'm getting my mind clear, i'm thinking about what's gonna happen for the day. I'm processing things that frustrated me and getting peace with them, you know, in the morning before the next day starts, so I don't carry it into the coming day And I'm also thinking and getting creative about things going on. but that time in itself is super value to me. but I have to develop the discipline to do it every day because at the same time it is getting up and doing it, it's getting up earlier to go out and do it before the day starts. And yeah, i had the motivation to get started with it. but if I don't develop the discipline to keep it going day in and day out, it doesn't matter how motivated I am Yeah, think about like I can speak for myself, but I think if we took a, poll, the number would be pretty high.
Speaker 2:How?
Speaker 1:many people will start going to the gym Day three you know the usual Instagram posts dues paid type of.
Speaker 2:Thing.
Speaker 1:And then day six you don't see a post. Day seven you don't see a post. Day eight you don't see a post. That consistency right.
Speaker 1:So I think two words we can kind of throw off the wall right now is discipline and consistency, like they go hand in hand, and I can speak for a situation with myself Like I, we make jokes about like the drip and looking good and things like that. I've had a couple clothing brands or had my hands in a couple. I had one that was just a hat brand And I came out the gates swinging, had rappers, athletes, influencers, all types of people wearing my hats right, and was I disciplined with the process of how I got there? Heck, no. Ask me if that hat brand is still around to this day. It's definitely not right. I had another clothing brand that I started successful, was I?
Speaker 2:disciplined.
Speaker 1:No, i currently have one that's thriving right now. It's one of my pieces right here And as well as I had, i actually forgot I had this one. This is an older piece, but I'm still not the best at it being transparent, but I always go back to I guess, quote unquote my failures in that space because I wasn't disciplined All right. So I think that's something that I have to hold myself accountable for And I think that's something that people period in order to start setting daily routines goes back to accountability And we can't hold ourselves accountable.
Speaker 2:How do we?
Speaker 1:expect to make those changes and make progress in what we're trying to do. What are some outside of your morning walks? What are some things that you would throw in your daily routine?
Speaker 2:Oh, daily routine. So the way my day starts out, man, when I get up, i do that walk, i come back and then I Drink water. No, no. So actually the first thing I do when I get up is I drink 16 to 32 ounces of water, and for me it's like I try to drink a gallon of water every day, like one thing I try to drink every day, and Some say it's not enough, some say it's too much.
Speaker 2:I don't know, but for me, if I I used to only get like one glass of water in a day, yeah, so for me, a gallon of water is a big port and peace for me. Every day, taking time to learn something new every day is important to me, and And the walk is important to me, but the walk is just a start. I also try and get a workout in every day as well, and Outside of that and those are important pieces to me.
Speaker 2:So, whether the learning, whether it be reading, whether it be listening to a podcast, whether it be writing out, you know, just taking time to write things out, like all these are little things I do throughout a day right.
Speaker 2:So, and outside of that, i'm also very routine driven regards to I like to come to the office. I like to get here at between 8 a 30. I'd like to leave at 5, 5, 30,. You know like I like my daily routine. People always say, you know they, they want to get out of, they want to quit their day job and get out of the 9 to 5. I'm like I like it because it allows me to structure my days to be, able to still have time and quality time with my family and all that other stuff, right?
Speaker 2:So that's outside of the work environment, and So for me, i'm another, you know, simplicity thing. I go to bed early. That's another thing. On routines, right, i'm still working on that, so, and that's actually what they have reminds me. One thing I want to talk about is a lot of times when people have routines They think they have to. You know, you see a lot of people online talk about why I get up at 4 am. I get up at 5. A minute doesn't really matter. You know, like, whether you get up 5, 6, 7, whether you go to bed at 8, 9, 10, 11, 12, whatever it is, the key is the consistency, that you're doing it and getting the things done That you need to get done. But it's for me. I like to go to bed by 10, and I like to go to bed by 10. I like to be up by 5, 30, 6 at the latest, and that's my part of my routine Get up, drink water, go for a walk, you know, and and they get my day started.
Speaker 2:So I think what happens is a lot of times people think they have to do that. You don't have to get up at 5 30. You don't have to get up at 4 30 because Somebody's you know posting online about how hard they are for getting up at 4 30 in the morning you know But that's cool What times you go to bed. Hey, congrats, you're still getting your sleep. So, whereas me I go to bed around 10, i get up at 5 36 You know it's, it's really being consistent with what you're doing with that time, on that routine at the other days.
Speaker 1:What I'm saying it's like I'm a I'm a big Twitter guy. I Remember that era of like 2012 ish, when the world was going hashtag crazy and everything was like team no sleep. It's like Sleep is dope you know like.
Speaker 1:Yeah, you hear stories about some of the greatest people in the world, quote unquote. They Start the day at 4 am, like you said. What time they go to bed, you know, but I think it all goes back to your goals and what you're trying to accomplish. If you did what you need to do that day to Take a step forward in whatever direction that you're working towards, who cares what? what? how many hours Joe smoke got over there? Do what works for you, you know.
Speaker 1:I think, going back to your daily routine, My routine is not the same as yours, like you're asleep at 10. I Wish I could go to sleep at 10, right, but I'm still doing the things I need to do to be able to get my goals that I have set Attacked in you as well, as we're just going about it in different ways. But as long as the steps are forward as opposed to lateral or backwards, i think we're in a good spot, you know so I think a little tangent, but going Doing what works for you is a underrated skill I think a lot of people look to to mimic someone else's pattern, which is also good in certain certain cases. You want to get where someone is based on what they're doing, but Step by step may not work for you. So, finding out what you're good at and what you what works for you It's also something that we need to pay a little bit more attention to as well, in my opinion.
Speaker 2:Yeah, and I think for me it's funny because you always hear this 20, you know, hustling 24, 7, grinding all day. I'm like man, i don't know, i'm more like Eight hours a day, five days a week, 265 days a year, you know. So it's absolutely. I think you got to enjoy life too, and it's you get that hustle, that grind. It makes people puff out their chest and feel good about themselves. But that's also the first thing that leads to burnout right.
Speaker 2:So life's meant to be enjoyed and life's, you know, and that's why I'm a big component on building a, build the lifestyle you want and then make sure the business and the things that you want, things that you do are, are supporting that. You know, because otherwise you just get burned out.
Speaker 1:So yeah, i think, uh, even back to daily routines, i think, uh, some people look at it as like superstitions, some people look at as routine, but I do like to find out and follow what people's routines are like. Jay-z is probably my. He's He's number one. You know he's one of those guys you just don't mention. He's your favorite. He's up there no matter what, right, but when he's in album mode I know he has long locks right now, but when he was in album where he would grow his hair out right, it was like a. The task is not done, so I'm just going to keep going and keep going and once it's done, i can cut it and I'll show you guys the good waves again.
Speaker 1:You know, and I kind of try again back to doing words for you. I tried to adopt that and what did it do for me? It worked for me. It worked well for me mentally, but I didn't have the same type of hair as Jay-Z, so maybe my hair will look a little bit different. I'm walking past the mirror when I wake up like holy crap, i got to get this done, you know, but maybe that's how he felt as well. Or Jason Terry, of former basketball player. He used to sleep in his opponents shorts, not their literal shorts, but Say we're playing Utah Jazz. He may have a pair of Utah Jazz Tired of wearing the night before. You know like it's. It's weird, but in my opinion it worked for him. So That's another just a routine pregame type of thing. But I think It'd be funny when you start finding out the things that certain people, people you may even look up to, or something I may be next to you at work that they do every day. You know, everybody's definitely in a little quirky way.
Speaker 2:We could probably do a whole episode on superstitious routines.
Speaker 1:I had some.
Speaker 2:Well, I think one of mine was just a um The one, the one thing I had, and I had the exact same shirt I wore for like two years in football.
Speaker 1:I had one too. Yeah, i had a Batman shirt, batman cut off, and I wrote something. But I kind of got that from my brother, but something I had on my own. As you know, i call it my pre-workout, but I always keep two airheads too many airheads around. And I started doing that back in high school when I wrestled A close a close friend of mine at the time. His name was Jarell Garrett. He was one of the best wrestlers in the state of New Jersey And when I won from for my matches I would get too hype.
Speaker 1:You know I was big dipset guy. I'm listening to, you know, jim Jones, go crazy, j, all right, he's guys. And I'm like overly hype and I get out on the mat and I burn out the first 40 seconds And I'd be watching Jarell lay on the mat on his stomach on his back, super calm, and I'm like, yeah, what are you listening to? Who's the van draws, like what? So that was part of his daily, his, his uh, pregame type of thing that he always did, because he was always calm, all right. So if you look around this big gym full of wrestlers, everybody's hype doing that thing, he's just calm, even kill, and it worked for me very successful in the mat.
Speaker 1:But uh, mine, before I tried to do that, it was hey, i got to listen, dipset a little bit, a little in some DMX to airheads. I'm good, you know, but I could, i felt and I had to have some crazy socks And I just felt like, quote-unquote, i felt naked if I, if those things were not checked off, you know, if I know airheads, i didn't want to go out on the mat.
Speaker 2:All right, yeah, i think was the other one I had my. My song before the cross games in high school was about about it by master P. I literally think Of all songs, but uh, yeah, man. So I think that uh wraps up Uncommon advice, i think you know it's so big takeaway for y'all. Here's One one. One I want to thank you for jumping in for zine in here and joining me has been fun. And then two it's Discipline, trump's Motivation. And if you know anyone with a nonprofit, don't forget to tell them about google ad grants and help them Fulfill the mission that they're on.
Speaker 1:Going forward. Absolutely, it's been a pleasure being here. Uh, maybe I'll be on camera one more time sometime soon. We'll see you know. Uh, zay, we miss you.