Uncommon Advice
Business is a game you have to 'Play to Win' and it's the Uncommon Advice from Experienced Entrepreneurs that helps produce your winning playbook!
Uncommon Advice
Streaming Services, Content Creation, and Micro-Commitments
Strap in as we venture into the realm of impactful content creation, sharing our insights on how to get into the groove and make your mark. Whether it's about tailoring your content for your audience or setting yourself apart with emerging trends, we've got plenty of nuggets of wisdom to share.
Switching gears, we delve into the dynamic landscape of the movie industry, shaken up by the advent of streaming services. We chat about how these platforms are revolutionizing audience targeting techniques, using Marvel's superhero success story and DC's struggles as case studies. And it doesn't stop there; we also broach the topic of harnessing the power of Hulu ads to extend your reach.
Finally, we wrap up the episode with a deep dive into the compelling concept of micro-commitments. Discover how these tiny actions can secure a consumer's attention, build trust and skyrocket your conversion rates. We even share some personal tips on using micro-commitments to ignite momentum in your life. Plus, we address the 'bro code' of information sharing - because when you find valuable content, it’s only right to hit that like button, drop a comment, and share the love. So, tune in for an enlightening conversation packed with useful takeaways.
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It's really what is the. Some of it is trial and error right, So we do create content in here, not all content pieces.
Speaker 2:People like you help them figure what they want out of life, but you know everything that come with a price. Want to maximize your money in time. Might have to take the uncommon.
Speaker 1:So all right, man. Well, let's get into the podcast today on the common advice. We got some good topics to dive into We got.
Speaker 2:we do have some good topics that are trending right now.
Speaker 1:So a big part of, yeah So a big part of building a million dollar audiences is creating engaging content. Yeah, so let's talk a little bit about engaging content.
Speaker 2:Well, i mean going to it. You've been doing it for a while now. You're recording consistently and posting and creating content for your viewers that resonate with your viewers, because I think that's one of the big things. There's no point of you creating a content of you shooting a basketball and your viewers are not interested in your business, background and topic. So that's the first thing is creating content that is for your viewers or for the audience you're trying to get to. Don't try to do a video of you swimming when you're trying to get into a business, or video, video and business when you're doing sports. So I think that's a big play And you can probably talk a lot more to it than I can because you, like I said, you do it a lot more. So what are some of the things that you look for when you're creating your content?
Speaker 1:Well, i think there's content. I think there's a couple of ways of going about it. You're just talking about swimming and stuff like that, but if you're, there's different ways right. So if you're creating I guess black or a better word influencer expert content, stuff for your industry, for your following So we talk a lot about entrepreneurship and marketing and business and money making processes and things right. So I'm creating content around that, and. But what I find, though, which is very, very interesting, is the content that ends up organically doing better. Is the personal content Really Right? So, or if it's a, you know, even if I can loop in a a business lesson with a personal piece, i think is kind of really it is, and I don't do a good enough job of that of creating more of the personal stuff, Because I'm so like dialed in on the stuff that we're doing and the content we're creating here.
Speaker 1:So what I did is a little life hack as a married man is my wife is creates reels of our family all the time And so she now hits me as a collaborator on those reels And so they do hit my timeline and kind of you know, help me create, you know, add some additional part of that content there. But to go back to creating engaging content, it's really what is the? some of it is trial and error right. So we do create content in here, not all content pieces. People like some of it, some of the topics they like, some of the topics they don't. Sometimes the day we posted it just wasn't the right day. So the key is being able to, as you create that engaging content, it's understand that it's not all going to be perfect. You know you're not going to get thousands of likes on something. You're not going to get a bunch of views. It does take time And I think the biggest challenge is, when I first got into creating content, take a step back.
Speaker 1:It was realizing that I didn't need to have approval from people when posting it, And that's a big part, right, Because a lot of times people fear posting anything because they fear the keyboard raters and what they're going to say and what someone's going to think or what a family member might say, because my family follows me. I've actually had some family members unfollow me Because they don't like the content I post, which I'm okay with. I'm using social media to be a creator. I'm using social media to not be. I'm using it to be a creator, not a consumer, Right? So when I create that content, the goal is for me to help grow the brand and my brand and other brands that we're building here at Marketing Rebels.
Speaker 1:So engaging kind of a long-winded answer to engaging content. It's kind of a loose thing. The key is understanding who your audience is, putting yourself out there, realizing people aren't going to like it That's just another person that you aren't trying to attract anyway. So you're good to go, But get over that fear of posting and get started. You'll figure out the engagement side as you post more and more.
Speaker 2:And some of the people that think creating content is like, oh, if the first three posts don't do good, then I'm done. It took you time because I've seen you've had posts that's killed it And you have some posts that do okay or don't do that good, but you continue and continue. And one thing that I see that makes a big difference in content is some kind of trend, and the reason I say that is the last podcast we talked about Andrew Schultz And now he used to do like turn your phone sideways to watch this. He created that trend and now, you see it, a lot of people do it And that became something because he found something different than what every other person was doing.
Speaker 2:And that's the same thing that we all should be doing is don't just go look at someone and say I'm going to do that. Switch it up right. It can give you ideas, it can brainstorm ideas for you and start that fire, but don't go out and do exactly what they're doing. Try to see how can you make it different. So people, when they're looking at example, if they're looking at Joe Schmoe and then they're looking at Bill, if Joe Schmoe is doing this and he's not in success with this and Bill tries to do the same thing, they're basically not. They're like, oh, we'll just stay here. But if Bill comes out and say you know what, i'm at a little taste to it, i'm at a little fire, i'm going to do something different. I'm going to do something different than the pendulum swings can go either way. So I think that's a big part is trying to do something that you create yourself and not going off of other people.
Speaker 1:Yeah, and it comes down to and people use this term a lot but being authentic, it's being you. So when I first started creating content, i've gone through web's and forms of creating content. There's been times where I'll create some, i'm heavy in it, and then there's times where I'll disappear for months, and I've had those. I mean, i've literally gone through those evolutions. You know we've been pretty consistent in the last, you know, couple of years, but I think the the challenge for me in the very beginning was really just finding my voice and understanding and being comfortable with it.
Speaker 1:I think a lot of people aren't when they first get started, and you have to understand that it's be you, not them, correct, and for me, i'm not a loud. There's a lot of guys that I follow that are complete opposite of me, but I like how they're, i like the stuff they say, but they're loud. They're, you know, more direct on some things. They might be a little more crass and some of their stuff is really good and they have a big followings, right, but they're just themself. They're not, and I've hung out with some of these guys in person and they're the same person when you're sitting there having a conversation with them as they are on their reels, yep. So you can't just be you and have those conversations, create that content along the way, and everything changes.
Speaker 2:Right, the platform you post, you have. You might have one platform that's successful. I have one like me and you were talking about it. I did like a couple posts on TikTok that had thousands of views And then you were asking it's like how is that? I was like I have no idea, it's just, it just depends. I guess it's the algorithms and stuff. But going into creating content, the other thing that people think is you need the nice equipment. You don't need the nice equipment, right? We, we've had the luxury now that we do get nice equipment, the mics, oh, we have an editor, we have all that stuff. But when you start, your cell phone is as good as as anything.
Speaker 1:This right here the camera, everything on here. You can buy a simple mic if you want better auto quality. Either way, this thing right here is your sword, Yeah, Your marketing sword.
Speaker 2:You just need to get started, that's all. Like you don't, you don't need to And that and that's one. I think that might be a other thing that stops people from creating content. They don't think they have the right equipment, but most, like a lot of influencers, successful people yeah, they have a camera guy with them, but they also use their phone a lot. I know, like I follow, like the grand cardones and like the Dana White and all them, like most of the video they look at, they're doing like a selfie thing, like right up here. So it's a so it's a thing of just wanting to do it. He just got to stop making excuses, just got to get it done.
Speaker 1:Yeah, Get in it and get it done. And it's yeah, absolutely. So I got one more question for you on this.
Speaker 2:So how do you find, how would you say you find, your audience? I would say, like, put it this way like we know you're, you're being in business, so when you started creating content, it could have gone either way. You know, now we create content for different things. We have sports, we have this. But when you started, how would you say this is what you're doing, like, how would you say this is what I am going to attack? I want to attack the young entrepreneurs, the business owners, where there's other people that said I want to attack the salespeople, other people say I want to attack, like, how'd you figure that out, that this was where you wanted to go?
Speaker 1:First, i'm not big in business. I feel like I'm small, right, like there's. There's so many levels upon levels. There's so many people doing amazing things. I'm just you know, another guy trying to build a business that really supports my lifestyle, You know it's you know, lifestyle is super important to me, so I'm building a business that helps me with that.
Speaker 1:I'm not I'm not building the billion dollar company, like some people are shooting forward and all that, but I would say for me, the reason I started creating content in the beginning was to create an audience and make money. That's original. Like years ago I was like, all right, well, if I create content, i can make more money And but it's evolved because that in itself was not enough reason for me to continue making, which is why I would go months without creating content. And then it became this process now where I decided to create content. That's almost like a diary, a business diary along the way of information and tips and knowledge that my kids can see and my grandkids can see, stuff that they can use to if they want to go and go to college and go to the college of business and have some of the professors I had at my college I really had no real world experience They can point to why my social accounts when I'm gone many years from now and see that there's valuable content there to help them with business. Right.
Speaker 2:Gotcha.
Speaker 1:As opposed to someone who's just been in school all year talking theory But when I decided to get into so that's one reason. Then I look back now I actually feel there's a lot of super amazing younger entrepreneurs that are hitting the space, that are aggressive like millennials and Gen Z get like this bad wrap of you know, being lazy and being entitled and all that, but at the same time that group of people there's a lot of hustlers, there's a lot of entrepreneurs. There's a lot of people they're not. You can't lump them all into one right Correct. There's a lot of great. If they had the right guidance, i know that they could be major forces in the entrepreneurial world. So another reason I create content and I target kind of that audience is because I'm trying to help them create the business, not make create the business they want based on the lifestyle right.
Speaker 1:So it took me a long time. I used to run businesses just for the money And then I realized I got it. I had to switch it. I built the business and then I lived my life. And when I made that switch I've talked about on a previous podcast. But lifestyle became more important in the business And the life. So I had to design the life that I wanted And then I had to build the business around it, and so when I made those shifts I've been trying to, when I put content out, it's really to help. You know, some of the Gen Z and the and the others, they do already believe lifestyle is important, right, so now I can help them. It took me longer to learn that lesson, but they've already, they're already starting to step ahead of me. They just don't have the business knowledge So I can help them with that business knowledge and that content and the marketing and all that stuff going forward to help them kind of build the business they want around the lifestyle that they want to.
Speaker 2:Do you think the content creation influencer market is going to continue to grow? Do you think it's already very saturated?
Speaker 1:I mean it's, it's definitely more and more people are getting into it, and not as many people make money doing it as they think.
Speaker 1:So the question is are you trying to create? are you trying to be an influencer that gets paid to promote products, or are you creating content and building an audience to help grow your businesses? So there's so the more we create content here, our business, as we talk a lot about stuff that we're building, stuff that we're doing not you know, stuff that we're doing on a daily basis in our office and building the companies we're building, so our companies will grow. As a as a side effect of that, our companies will also make it right.
Speaker 2:Yeah, And we're I mean, lately we've gotten into a lot of content creating here in the office. We have stuff we're doing for sports spread common advice. You're doing your own thing. So we're definitely rolling off. But yeah, guys. So three things that I'm going to leave you off here. Just do it like what Nate said earlier Don't worry about what other people think, Just get it posted. Man, Everybody's always going to think something like it's, it is what it is. Even if you don't post, people are thinking something. If people might be thinking, why is he not posting? And they're giving you crap for that, crap for that? Or when you post it, they might give you shit. Hey, why'd you post this? So just do it. Second thing is you don't need all this fancy technology. Cell phone gets the job done. To start, I promise you, just get started with your cell phone. You'll end up using the fancy technology. And step three man, just wear your Jackie Robinson's. No, get it done.
Speaker 1:It's all about the shoes. If you've got the right shoes on, you create anything you want.
Speaker 2:Yeah, so just a little backstory. Those shoes that Nate has on right now, those Jackies, those are what I probably are my favorite shoes in the market right now. And those bad boys just just take time in the Internet. Just look at them. Like the lettering on them You can't see them from the camera, but they're just beauties. But they just rocking them on for the show. They'll come off here in a bit.
Speaker 1:Sure Brain outside today, so they will not be walking anywhere.
Speaker 2:Yeah, so they real quick. I don't know how much we discussed it here just a while ago, but what are your thoughts on the submarine that's sitting right now with like 20 hours left of oxygen with five people in the bottom? What is it? 3,700 meters in the ocean, i mean? have they found it yet? Uh, apparently so. this morning when I read what I was reading on it, apparently from a sonar they were hearing banging noises every 30 minutes and 30 minute intervals. So I don't know if that's them begging.
Speaker 1:Is that dropping and the thing dropping and hitting the side of the rocks deeper and deeper down?
Speaker 2:It could be.
Speaker 1:Or you know, when I started looking at this, i almost wondered if something happened to the driver. Oh you, know what I mean Like, what if something happened to that person? and now they're trying to like so they don't know how to control this. They got to figure out how to drive this thing. Maybe they don't know how.
Speaker 1:So I don't know man, but it's wild that they just so they paid what I was looking at. they pay like $250,000 for this trip to go look at the Titanic, right Yeah, and it's like the size of a bus kind of kind of submarine, right, nothing like or van like large van like it's nothing huge.
Speaker 2:And it's not that techy either, because if you look at it, it is controlled by a playstation, a sunny playstation controller. That is, the controller that moves the vehicle On the inside.
Speaker 1:Yeah, on the inside.
Speaker 2:Okay, the guy is driving it with a remote controller that I can go buy at Walmart, basically He could have. And then like he turned it on, like he did, like I watched the video of the whole, like him walking through the thing And it's like a green button. It's a button you just click, turns the thing on, it goes down there. But I started thinking. So I started thinking a couple of things. First of all, let's say they do, they are able to rescue these people, and I hope they are. I hope somehow they find them and they rescue them and they're safe.
Speaker 2:But my big thought is these people are 3,700 meters in the ocean, one of the scariest places I probably say in Probably I won't say the universe, but that we know of when he what I think it's. They say like five to seven percent of the ocean has actually been explored. How do you get those people up? That's my first question, because you can't get them up fast because the pressure would explode them like the Equalizing to the pressure. And then my next question is How? how do you even get down there? apparently it's like pitch dark.
Speaker 1:Well, i mean there's, there's equipment to get down there right? I mean, they've got other submarines that can go, they've got equipment to make that happen but, Unreal.
Speaker 2:It, i mean it's. It's like you said earlier, like paying two hundred and fifty thousand dollars. You're hoping you can come back, so First off.
Speaker 1:So I used to scuba dive. I just my first job out of college was a scuba diving instructor And I love scuba diving. But you get down a hundred feet a little bit lower. Like you can feel that pressure, i can go down, and down so to.
Speaker 1:I can't imagine One. They're obviously in a pressurized unit and everything else, but it's a mental thing that what they're probably going through. And one. I'm claustrophobic, i'll agree. I don't like small, confined spaces. So, first off, i would never go on this trip to go see the Titanic and I just can't imagine what these people are thinking and we joke, making jokes about it at the same time. Imagine what these people are thinking there.
Speaker 2:They're basically like sitting and waiting out hoping someone's haves Hoping, yeah at the bottom of the ocean, like deep down at unreal, yeah, i mean you, i would have already lost my mind, oh a hundred percent, and I mean there's probably that I bet they're in there, they're trying to hold it, but they probably have lost her mind by now someone has one of the five is yeah Well, i've also heard stories like so, not stories, but I've been reading.
Speaker 2:If you grew up, like you said, scuba-dang, you know all this about the pressure and stuff. I grew up doing it too. Any crack, any little small crack to the windshield, any Anything done to the equipment, to the submarine itself, when it got down to those pressures, it would not what, we would not be able to withstand it. So I mean you, you never, you never know. And, like we said, hopefully they, they get found. But I think this morning They were down to 20 something hours of oxygen left, so hopefully they hope they find them.
Speaker 1:I do to hope they're all safe and then I would like to ask all of them was.
Speaker 2:They're all gonna say no, well, i mean, if they come out alive, they might be like it made a good story, right Then, that's what.
Speaker 1:I was gonna say to Caprio You want to see the Titanic?
Speaker 2:Discovery Discovery channel probably has some documentary on it. So crazy. But um, well, let's get into our next topic here People. So since COVID, i'll say, this industry has been impacted and it's the movie theater industry and I was, and it came to mind to me because I Kept reading and I like watching the superhero movies and all that stuff, and one that just dropped was the flash, which apparently, like, Did horrible in the box office, horrible, horrible. I think it's sitting. I think it's took them 72, 72 million to create the movie. They've only done like 55, so, and they're ready, i think, six days in. So Our streaming platforms Impacting how these movies are doing in the theaters? and my answer is yes, i think they are, because before a movie, that movie comes out, you won't see it, and you won't see it on HBO go or HBO or any of that. Four or five, six months later now it leaves the theater. Two weeks later You have it on, you have it, you have it in the screen at your house.
Speaker 1:Yeah, i mean, streaming services are growing, right they've been growing at what? 18% a year, yep, a while now. So it is. You know, it's completely changed industries.
Speaker 1:If you look at a lot like Netflix and Apple. They've got all their own series coming out, correct. They've got their own documentaries. They've got their own You know movies that they're producing. So it has definitely changed how the industry is Operating and, as you can see in the data right We're looking at before this was the movie Movie-goers, right, the movie theater that that industry is declining at what? 17, 17%? yep, it's kind of interesting. So one's growing at 18%, 70%, 70%, you know, i don't know. My wife just took the kids to a movie last night, though.
Speaker 2:I mean, I still think there's a good experience movie at like.
Speaker 1:two weeks ago I went to movies, so I think it's Movies become more of an experience, and they were when I was growing up. right now You've got these big recliner chairs. Correct It's. it's more of others less seats in there. They put you know, then it used to be. They pack in there Mm-hmm, yeah, but I don't. I mean it's, it's definitely changing. The question is, i wonder how it actually operates inside the marketing room for these.
Speaker 2:For the movie theater. The streaming services Oh, okay, i think the streaming services in the movie Oh, and the movie got you. I think the streaming services at my end are doing better too, because, like what we talked, netflix You have Netflix originals, who lose originals, amazon Prime They're doing their original stuff. Those are good movies with Good actors. I've seen Chris Pratt. They're using some some of these big names and these movies and the budget is like half of what these Other big movies are coming out with and they're having either as much success or even better, because the the problem is, i think, netflix is.
Speaker 2:Netflix has put themselves in a tier Where nobody I right now can touch them. I feel like in the streaming services, they're probably top tier. Yeah, exactly, yeah, they're the blockbuster killer. There you go, that's a good way to put it. But they also do a such a good job marketing. I don't know if you saw, but Netflix just had like a big event in Brazil Announcing like everything they're dropping for the next I think was it next year or so of all every shows and movies that they're dropping And that that was like streamed on Netflix stream, that it was streamed like everybody was watching. It was all over social media And it's what's making a difference, big difference, there. So I think these streaming services are just going to keep climbing. I think I think I was reading by 2027 It's gonna be like a 292 billion dollar industry. So I just think it's gonna keep climbing because there I think their marketing is doing it right.
Speaker 2:Right, these. I feel like the flash and not like the flash. Only time I ever saw really the ads on the flash was a commercial when I was watching the Miami heat get destroyed by the nuggets. I know I said it, but that's the only time I was watching the flash. They were partnered with the NBA, where these Netflix are targeting They know of like I watched. I'm a big. I'm a big like I like the Outer Banks on the on Netflix. I watch that show. They're targeting people specifically like to me, showing me the trailers and stuff. They're targeting to what you like showing you the trailers and stuff They're not showing you. You don't, let's say, you're not a DC guy. They're not showing you the flash, they're gonna show you something else. So I think these TV shows and movie TV shows, online streaming platforms are doing such a good job at just getting it in front of There are billion dollar audiences.
Speaker 1:I'll put it that way. So, it's killing a million billion A million.
Speaker 2:But yeah, no, the flash tanked it and I feel like one of the big reasons the flash tanked it is it dropped at the same time as the spider verse dropped and I just feel like Marvel just has the movie Marvel. I don't think DC will ever catch up to what Marvel is. Marvel, i think, just has established himself as one of the better movie making in the superhero market. If you, if you looked at it, marvel, dc has dropped. I think DC's biggest success has been Batman. Outside of that, i don't think they've had as much success as Marvel has done in their movie. So I don't think that's happening at your role man.
Speaker 1:I never really got into the DC and Marvel movies really.
Speaker 2:Yeah, i'm a big, i'm a big spider-man fan and Iron Man just because he has a lot of money. Iron Man just because he has a lot of money. But yeah, i mean these streaming services. You have them on your phone now. You can watch them on your phone, you can do it at home. So they're just going to keep taking over the market. I highly doubt.
Speaker 1:I think the movie industry won't be in well, the projection, the projected growth is supposed to be the various. It's supposed to continue Through 2027, like they're talking about that we've already seen they're projecting going all the way through 2027.
Speaker 1:So, you know the. So the thing is to start looking into as we talk about this is I've been seeing recently some ads for running at Hulu ads. So Hulu is now running ads to attract advertisers. So one thing that we need to come look into is how can we leverage those ads, the Hulu ad platform, to grow our audiences. That we've got right. So just like a Facebook ads, just like Google ads. So we need to go look into that, start using it, test it and then report back 100% audience here on how that is a way to actually grow your business in your audience.
Speaker 2:Yeah, yeah, I mean 100% cuz. Not like Hulu. Hulu has Hulu live TV. They have the streaming platform where they run their moving the stuff. They have their original's. So who's another one That's up not up? they can come in their big period. So it's gonna be interesting how this online streaming service is gonna take over. We will see we will.
Speaker 1:I mean, i wouldn't call it taking over, i'd say it's already there.
Speaker 2:Yeah, and I also feel like it makes it easier for families like your dad so you can probably talk to this To watch a movie at home. It's a kids that's getting the couch watching a movie. To go to a movie theater It's. It's getting the car. It's right, it's an experience still, but it's getting the car right to the five dollar bottle water Exactly $10, $10 popcorn.
Speaker 1:And we all like different candy, so we all have to get our own candy bag, you know exactly so it just it just makes it easier For people at home to do it.
Speaker 2:But Here you go, make sure you have a Netflix subscription. Oh, and you can't share that home anymore. You can't share it anymore.
Speaker 1:That's gross. We're gonna skyrocket.
Speaker 2:Oh yeah.
Speaker 1:So let's get into the uncommon advice section here, where we're gonna talk about the value and importance of Micro commitments, right? so Micro commitments are a thing that I have always I would say always but I've learned over the years to use in two different process. I Use it personally, i use it in business, it's done in marketing And I would say I actually learned this process in marketing and then I started leveraging that same concept in life. So a micro commitment, so when you're building out an ad, let's use it in the marketing realm. Right now, when you're building out a ad, ad campaign For your offer, your business, your product, whatever that is, there's a thing called micro commitment. So when you're building out that campaign, one is you want there to be, they're gonna see the ad, right. So the ones you're gonna post an ad Let's say, post an ad on Facebook that ad, right, there, has to get the intention.
Speaker 1:The first goal, the first micro commitment You want to gain, is somebody to stop scrolling or someone to engage with your ad, right, so it has to be eye-catching, popping, whatever that is to get their attention. The second thing that the second micro commitment now is to click onto that ad, right, because you have a call to action, so that's the next micro commitment and then from there You have, once they land on the. Whatever that action is, let's say it's to go to your website and fill out a form So that next page they want to land on your site. Now you have to gain and keep their attention when they land on that site. So there's bounce rates and everything, conversion rates where, like, maybe you have a 30% opt-in rate, so 33% opt-in rate, so keep number simple.
Speaker 1:Yeah you're gonna one out of three or two out of three, or leave in the page And one is staying and taking the action. So the goal is these micro commitments that you build, are them saying yes, yes, yes, yes, and then until they say no. So the micro commitments for your, when you're marketing, is you have to look at it as an avenue of How do I get them pay attention, take action. One, take action to do it all the way to the very end of the conversion. So whatever your end goal is Is what you want them to accomplish, right? So, when you're, what happens, though, in marketing is a lot of people Try and just create this whole campaign really big. They build the landing page first. They they don't understand what they really want. They just go throw a bunch of stuff at the wall and hope it sticks.
Speaker 1:Reengineer, like what are some very, very small Yeses that you can get from the consumer and the customer that you're trying to attract To get them to start, because it every micro commitment Yes that they say is more trust in your, in what you're doing and what they're, more trust in you and will hire conversion rates for you. The challenge is, and where most people go wrong with micro commitments Is there's no congruency. So you're saying you'll, you'll have, like, your ad will say one thing, your landing page will say another And then your offer will be another. So there's zero congruency. So one thing to keep in mind on your micro commitments It's not about just getting the commitment, but it's also keeping the trust and the congruency all the way through the funnel. So you know micro commitments super important for your marketing and what you're doing.
Speaker 2:Is this like a mic drop moment? No, yeah, absolutely. And yesterday we were talking about it, we in the aspect outside of the micro, outside the marketing room, in the personal room. Right, you were talking about yesterday how, if you're having a day where you're just feeling like you're getting nothing done, it's and you literally just go and find one thing, one small thing that can get you a win, to basically like kick that, kick that fire, get you going. And I think we all do that. I do that too. I'm really big at like writing all my stuff on paper and then I'll find the easiest thing on there. And I was like, if it's literally just like checking your emails, i scratched it off and I feel like, okay, i got something done, let's get moving. So, yeah, micro commitments are used, and especially, like you said, in marketing.
Speaker 2:Marketing There's always there's, you can never skip it. The funny thing about marketing is you can never not run an ad And that person not clicking and get all the way through. You there's, there's steps to it, there's a funnel There's. It's basically a sales funnel that you're putting them through. It's clicking the ad, getting to the landing page. From the landing page, filling out the form getting to the process. So it's a really good way to put it there. Like I said, guys, he left me, let me speechless on, so We'll go back into the personal life.
Speaker 1:So, for example, you mentioned doing that, i do it as well. So, for example, if I'm just in a, we get funk sometimes. Right, that's just life, right. You get in a funk, or you get unproductive. And I, if I'm in the office and I find myself being unproductive, i feel like an hour just passed and I accomplished accomplished absolutely nothing, my brain scattered, i got all kinds of stuff going on.
Speaker 1:This actually normally happens with me about two o'clock in the afternoon and, and we have different times a day that we're productive. So what I will do at those times is I will Really a I'll pick one thing, same thing as you do, and I'll just accomplish that small and then I roll right into the next thing, next thing, next thing, and then momentum starts building as you start checking things off, that list that you got to get done, as you start committing. This can be as simple doesn't have to be work, but as simple as You know for example, getting up making the bed in the morning, and I, you know you mentioned this one yesterday, but I don't make the bed in the morning, because when I get up my wife Still usually in bed.
Speaker 1:So she, but that's one of the things she does every day. Right Like that, it's like one thing for her to complete every day That gets her day started, right, well you?
Speaker 2:do you should cross. Well, you have a micro commitment in the morning because you have to get up and you have to throw your shoes and clothes on to be able To go on that walk. That's that walk that you do every morning And if you guys don't see it, if you follow Nate on his story, poses that every morning. But that's, that's a micro commitment of I gotta get out of bed And I got to throw this clothes on to go do this. Yeah, that's, that's a small win because many days.
Speaker 1:I don't want to go exactly and it's funny because I just started a challenge, a Fitness challenge, with my son. We've got an Apple watch, i got one and I hit him with this challenge and I was like I'm gonna crush you this week and And building that competition in a family and what's the challenge?
Speaker 1:So it's just it's you can just in the Fitness separate activity act you can just invite someone to a challenge and then they rate it kind of how much you do Gotcha and I'm already like day one I was like three X what Caden had and he, i came home, he was dad, he goes. I don't know if I'm ever gonna beat you. He's like as you work out two days, two times a day, like Hey man, get to work.
Speaker 2:Yeah, but no, it's. The micro commitment is huge and I, i, still I. I actually I'll put it this way I struggle with the bit. I get into points, how Nate said he got into points with media. I get into the points with the gym, to where I'm committed. I'll go to the gym for like six months of going straight to the gym and then I'll be like, okay, i lost some weight, i'm done.
Speaker 2:And then same thing happens. You'll see, then I'm not for six months and then I come back in for six months. So it That micro commitment also needs to become a long-term. It starts as a micro, but it at some point needs to become a long-term commitment. So, yeah, and actually I learned about this micro commitment yesterday, like I wasn't, i've never really heard of it until being Nate discussed it yesterday. So it's definitely educated and opened up a couple views on it.
Speaker 1:Yeah, and I think too with you, it's, it's habits, right, these micro commitments are things you do over and over and over to help you like micro commits are one way to kind of Get yourself out of in, in flow and in momentum. Yeah, not only personally, but also in the marketing you figure. Every micro commitments building momentum as well. So the big key of micro commitments is building momentum.
Speaker 1:Mm-hmm and. But at the end of the day, on the personal side, you got to have. You got to have that. It has to become a habit, otherwise you just jump right out of.
Speaker 2:A lot of people struggle with that. A lot of people struggle with making things a habit. I think it's a one-time or, like I said, a flow of things, so I do it for a bit and then I'm off of it where, if I bet if I would did it more consistently, i'd be over here shredded like you don't get the results you wanted instantly exactly so. But uh, i think that's it, man, That's all we got, yeah, other than that guys follow us on. Mine is Zedin 0, 3, 23. Nate Kennedy.
Speaker 1:MD.
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