Uncommon Advice
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Uncommon Advice
The Rise of the Solopreneur
This episode will take you on a journey into the world of solopreneurship, a rapidly growing trend enabled by innovative platforms like Etsy and Upwork. But, it's not all sunshine and roses. Striking it solo means trading time for money, a critical distinction from building a corporation.
Nate also break down the art of growing a newsletter, revealing the differences between organic and paid strategies.
Embarking on the entrepreneurial path is not a one-size-fits-all journey. Drawing lessons from diverse paths and other companies can be invaluable, as we explore in this episode. We emphasize staying authentic to one's strengths as a differentiator in business, whether it's self-funded or built with an investment.
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Building a business or being a solopreneur is good and all and it could be good income and everything, but it's not really it's different than building Right back at it. Another episode of uncommon advice. Pretty excited for today's episode to talk about some cool stuff. We're gonna get into some growth strategies today and and talk about the solopreneur environment that's going down and some other cool things. So knowledge back, oh.
Speaker 2:I'm happy, very happy to be back. Second, I think, second episode back after beating the rona. You could say but um, but no, I'm happy to record this. Nate Nate leaves me here for a bit, going to the beautiful island of Hawaii. Leave tomorrow.
Speaker 1:So yeah, head now, go and spend time with family. I got my parents live out there. You know, my parents live out there and my grandpa is out there my sisters, my niece and nephews, so we'll be on a wahoo and quiet. You know, a few days on, a wahoo, few days of quiet, and we head back and then football season starts.
Speaker 2:So you used to surf. I remember back in one of the beginning episodes you said you used to surf. Are you gonna surf?
Speaker 1:So last time I was out there we went surfing so my parents got a nice little like Mellow longboard wave by their place. So I'll surf that kind of stuff, but when it gets into the big waves and out in the North Shore and stuff like that, absolutely not. I won't even.
Speaker 2:I won't get in the water. Are those days over? Do you used to do that?
Speaker 1:No, I never went out there. It's a whole different animal out there on the North Shore man, totally different animal, and there's a lot of times man there's.
Speaker 1:There's people who think they're good at surfing and then they go to the North Shore where the pros are at and the locals grow up surfing and and they end up, you know, throwing them out out of the water because they don't want to save lives. They want to go out there and surf. They don't want to pull dead bodies out of the water, exactly. So, no, I, I don't, I don't, I don't, I don't, I don't surf out there. I've done all my surfing in, let's see the outer banks, east Coast, wise, the most of it Costa Rica, summon, hawaii and then California. Okay, do the kids do they? Do they get on the board? So Kayden and Lydia surf. Last time Kayden had a blast, he enjoyed it. Lydia did well with it so.
Speaker 1:Kayden was the one that wanted to keep going out, so that's gonna be that's gonna be fun?
Speaker 2:It'll be. It'll be fun get some more time out there. Yeah, but you guys have some fun adventures planned in the beautiful island of.
Speaker 1:Hawaii, that's right.
Speaker 2:Well, let's, let's kick it off.
Speaker 1:Let's talk about the rise of the solo Pernourer. Okay, so solo pernures are popping up more and more. I've got an interesting take on it that I'll get into it here in a little bit. But More, more solar pernures are happening, so let's go, let's yeah.
Speaker 2:Well, statistically, women Women's solar pernures are bigger than men, which is awesome, yeah, which I can see, because you know women's like there. There's women's that like when they stay home, you know you have those what they call stay-at-home moms. They start those like companies of. I've seen some making like bags or doing something like in the cooking world or stuff like that, so I can see that being in it. Probably some of them have had success and grown to build some really successful companies. But I was very surprised to see the. I Was surprised to see it but once I thought about it, I it made more sense to me.
Speaker 1:Yeah, the solo pernure. And then so as somebody who's just kind of running a business, they don't want employees, they don't usually will have an office space, so they might go to like a community space and work from right. So in what you're saying here, is that percentage right. So the breakdown fifty four point four percent of solo pernures are female and forty five percent are male. So you know another speaking of platforms right, so platforms have made it easy.
Speaker 1:If you go things like Etsy, things like Upwork. These platforms allow you to go, build a business, to be a solo. Correct, now 20. And then what they say is that not all solar pernures make money. But another stat here is as we're looking at, is 20% of solar pernures earn a hundred thousand to three hundred thousand dollars a.
Speaker 1:Year without needing to hire staff. That's not bad. So, no, that's good, it's good money, but it's it's still a lot of it trading time for dollars and some of that solar pernure stuff. So I want to get into my take on it. I think I've been a solar pernure. I think that Building a business, are being a solar pernure is good and all. It could be good income and everything, but it's not really. It's different than building a company, right? So for here, we're building a team of people, we're building a culture, we're we're growing a bigger business, something he's. So being a solar pernure put you in position.
Speaker 1:I really, in my, my opinion, I have some that's exit trading time for dollars you might like and rather trade those time for dollars than you would at a corporation, right, correct? So there is freedom to it and things like that. But as a solopreneur, a lot of times if a lot of these solopreneurs not all cases, but a lot of times if they're not working, they're not earning, so it becomes a high paid employee of your own company, right? And since you don't have other people to work and help you and work with you. So solopreneur can be great for the right people, but it also, it's not the same as building a business, and I think a lot of people believe it's the same as building a business. So it's what kind of?
Speaker 2:So you said you've done it before. Did you do it before? Was this before the mortgage company or was this after, when you went into the solopreneur?
Speaker 1:So this was after the mortgage company that I was a solopreneur, so I basically was building products, sites, sending emails and all that stuff right when I got into the online world and there tends to be a lot of online solopreneurs, so or making money from the digital age Correct, I think there's and creators are solopreneurs, right, Influenced can be solopreneurs, so there's a lot that goes into it and that was more so outside of the mortgage company. Mortgage company. I have a bunch of people.
Speaker 2:That's what I was gonna say. So, offices, people, what was the difference? Business didn't really let into that, yeah, but what was the difference? Like you went from working with a team. You said you have about 25 employees, you're probably always in communication with them, but then that all goes away and you become you're all by yourself. You're annihilated by a loan. What, like, did that have any effect on you, or was it a pretty easy transition For?
Speaker 1:me as an introvert, it was easy. Yeah, I was good, but there is a challenge to it, right? So working by yourself with no one to kind of pump ideas off of it could be a challenge sometimes, but that's when I started discovering masterminds and the value of being around other entrepreneurs.
Speaker 1:So, solopreneurs, I mean definitely get around a room of people that are doing stuff similar, so you can kind of eliminate that loneliness right. So sometimes, solopreneur or entrepreneur, there's a lot of times people don't understand you, like, why are you doing that, gotcha? So you can get into a room with people. That mastermind allows you to get into a room with people that do understand you and are there to help you.
Speaker 2:Yeah, and I was also looking into it. So, solopreneurs, so I think people over the age there's more solopreneurs over the age of 35 than there is younger in 34, which I see why. Because you go out there, you work in the real world. You'll say, right, you go to the corporate or you do what you have to do. You've learned a couple things and you're like, well, I wanna try to do this now on my own, Like, how do I get this on my own? Where the younger people might be a little more held back on taking that first step or taking the risk of becoming a solopreneur, to become an entrepreneur and all that stuff. So I see it, but I think there's a lot of.
Speaker 2:I think in the last couple of I would say even this year alone I've seen a lot of younger people have stepped into role, becoming solopreneurs. In regards to building relationships, I think that's one big way. Younger the younger 20, 21, 23, 24, right, you don't, unless mom and dad cut you a check for 500K and say, hey, Johnny, go start your own company or go do what you gotta do. Basically, relationships is when it's gonna help you grow. They're, like you said, the mastermind groups getting into those kind of things Like you have for the million dollar audiences.
Speaker 1:Yeah, there we go. Which right there in itself, right. So if you wanna be a solopreneur and not build a team and do your thing like it's time, freedom is great. Financial freedom is there the if you build it right. And one way that you can actually scale as a solopreneur is in the newsletter business. So there's quite a few newsletter businesses.
Speaker 1:I was just reading a write up recently of 10 actual newsletter companies that do over a million dollars a year with one person. So you can grow more than that average person that's doing 100, that 20% is doing 100,000 or 300,000. The newsletter business kind of makes that possible to do so absolutely. That's why we call it million dollar newsletters as well. Right, because you can build that business, build that newsletter, run it yourself. When we first launched the click movement part of our brand, I literally ran that whole thing myself. I was a solopreneur again after getting rid of the agency and running that entire business from start to finish on a daily basis, spending about two, three hours a day running it, managing it, and we got up to over $100,000 in revenue pretty quick of just me running it.
Speaker 1:So it's definitely a doable thing, and newsletters just makes it easier, and newsletters it's one of those things where you can be anywhere in the country or in the world. As long as you got an internet connection, you can actually run it.
Speaker 2:So Nate has a great group that he started on Facebook. Nate, what's the name of the group? Again, million Dollar Newsletters. Yeah, it's absolutely free. He's giving great knowledge. I think he's up You're close to 200 already people on it.
Speaker 1:Yeah, it's growing organically, with people coming in and starting to share it and get the value and appreciate it, and engagement is up right now, so it's been good.
Speaker 2:Yeah. So you have a lot of engagement. So, nate, going into it, I don't want you to give too much because I want people to join the group. That's where you're going to get valuable information. What if there's two things someone needs to become a solar entrepreneur in the newsletter world. What would you recommend them to do? So number one is.
Speaker 1:I would set up a platform that allows you to build a newsletter. So I'll tell you what I would use BeHive, simplicity, wise. And from there you have to pick a niche and a topic that you want to be involved in. Okay, right, that you can actually be, either be a curator or a creator. In regards to building that newsletter, jump in a group it's a Facebook group, million Dollar Newsletters. I've got all that stuff broken down and in value post-dropping all that information, breaking these differences down. But and if you want to go and check out BeHive, do me a favor, use NateKennedycom for it. Slash BeHive. We'll actually put it in the description in here for you to check out and then click over there. So you know we don't. We get paid a little fee if you do sign up over there. So if you heard it from us, hook us up, we don't cost you anymore.
Speaker 2:Yeah, hook us up, it's not like you're going to get a discount just going direct with them. Yeah, so?
Speaker 1:So what would you say? Is the?
Speaker 2:second thing, that is it Can you laptop? Yeah, you need a laptop. Yeah, you need a laptop.
Speaker 1:That's true, unless you want to go to the library Laptop internet, yeah, we'll get the job done. So when I first started doing the newsletter business back in 2009, I literally would go sometimes to like I'd go to, you know, I'd literally work from a coffee shop, right, and do different stuff, and there's times that I remember being at a like a coffee, not a coffee shop like a place just to connect into internet. You know what I mean. So a lot of different places you can do it at. But yeah, I mean you need a laptop so you don't have to carry your desktop with you everywhere, and you know so. There's a third thing you do need an internet connection.
Speaker 2:Yeah, that's very, that's very important hot to be able to get it to be.
Speaker 1:I've got a yeah. So solopreneur, I mean I think it's a growing segment and population of people. The key is, eventually you're gonna want to go from you know you might have that desire to go from solopreneur to Entrepreneur and entrepreneur. You're gonna kind of there's it. There is a difference to me solopreneur, you're kind of operate yourself. Entrepreneur, build a business. You're building a team, you're building something that's sellable right down the road if you, if you could pick.
Speaker 2:Now, you're an entrepreneur, you have a team around you, so but if you could pick, either or which one would you go with? Oh?
Speaker 1:I'd do what we do now, Okay but, it all depends on what phase we are in our careers and our business, and gotcha where we're at in our journey.
Speaker 1:So, depending on where you're at and your journey is gonna determine kind of what you're doing. Because I Was a solopreneur at different points and times along the way. I, when we started, when I started the click movement brand, I literally was a solopreneur running that thing until we started building a team around it. So your journey might start as a solopreneur and then you might go there oh, we can expand this and grow this and bring out Some more people that's awesome.
Speaker 1:So it's evolution little by little, right, all little by little. So let's go into, let's jump in. Speaking of newsletters, I want to talk about a question I get quite often and then handful people have asked in the group and what types of different growth strategies? If I were to start my own newsletter, what's the type of different growth strategies I would use going forward? So I want to talk a little bit about organic, versa, paid, right. So the two growth strategies I just post about it in the group. There's two different ways. You have organic, which is time that you're putting in, and then there's paid, which is running ads and everything else to accelerate. So the only difference between so you can grow a newsletter both ways the only difference between the two is the speed at which your Audience grows. Right in your newsletter. Subscribers grow.
Speaker 2:I mean. So we have a great example. Sports spread yesterday. Oh yeah, sports spread that. That Kill we. I think we were doing a test run. I think we threw very minimal budget, like I think it was like 20 bucks, and I woke up this day we're ready. What was it?
Speaker 1:Yeah, so we're. We're getting Subscribers for what's costing a 17 cents a link click and I think our subscribers are probably right around 50, 60 cents, right. So so that's speed right. As opposed to Pay, traffic is a great way. We that, that's a small test. We're good. We, it was a small test, it's that's why it was a test.
Speaker 2:It was a test. It was a small yeah.
Speaker 1:Yeah, so let's jump back into To paid. So when we launched the click movements out of our business, invested $300,000 out of the gate, I was I was shuttering my agency business. You know it was making 80 to $100,000 consistently a month and I'm like, alright, I can't do this anymore, I gotta find something different. It wasn't a sellable business because it was all built around me and everything that I knew in my head and was doing it. So it wasn't like I had a sellable business. So really only thing was to continue doing it or shut the thing down and Built something new. So we shut it down, shuttered the business and then launched the conservative side of the media company and the goal was alright, we're gonna put $300,000 towards this. So I was like, alright, I wanted to accelerate I the growth.
Speaker 1:And so we chose paid media and we basically went in with we bought email ads, ran Facebook ads, google ads, we did some native ads, we did a bunch of different testing and that's where kind of the one step funnel originated. In regards to I would say it originated but perfected it for us. So that side of it and the reason we went paid was because we went we had to replace, had $80,000 to $100,000 in income coming in every month in revenue and I needed to replace that as fast as possible. So we launched the media company with paid ads by investing in it to get there quicker. Okay, right, and so that's. That's the difference between paid or organic. Right is buying ads to accelerate your growth.
Speaker 2:So when you're running those paid, I'm guessing you're running a B testing. You're trying to find out what's working, what's not working. How many subscribers would you say you off that 300,000.
Speaker 1:So the way that we built it, we actually ended up because we had some other kind of viral pieces built into it. So we ended up having four different lists that we built that were around 100,000 a piece, so under a dollar per lead when it was all said and done. When we figured out one little cool strategy that allowed us to actually double our lead flow for the no extra money, and so that that was a pretty nice strategy to uncover or tactic to uncover, so that helped us grow pretty quick.
Speaker 1:And then we shout it out on day one.
Speaker 2:Would you figure it out on day 30?
Speaker 1:Yeah, we figured out when we're about 100 grand in already. But it was it and that and with that we had a lot of that we. That allowed us to go out to advertisers and start ad selling advertising space faster, right, which then in turn started bringing money in. So after month four, so we went from investing that 300,000 and then in month four we had $106,000 in revenue. So it will allow us to just move faster and grow the revenue top line quicker, right.
Speaker 2:So paid ads is basically your fast forward button. Yes, so now organic. This is like you need patience, I would say, and I don't have patience, so I probably I'd probably go the the paid side or organically. I've heard one that's very successful is Twitter threads. I think I'm subscribed to a newsletter where the guy literally grew it completely through Twitter threads.
Speaker 1:Yeah, and so Twitter is a great organic method, right? So when I, when I was coming over to build us out, when someone said organic to me, I'm like I'm not doing SEO, right, that's what my mind always was, because I'd always I've come from a world of paid advertising. And how much can I pay and what do I acquire? Right? So for me, when I started learning and I'm starting to dive a little bit more into this but Twitter and there's quite a few success stories in case studies of people going and leveraging Twitter to be a thought leader and grow their, their newsletter, grow their brand over there and then extract those followers into subscribers Now, the people that are doing that on Twitter very successfully. There's also people that are doing and building their Instagram and their TikTok following organically and then extracting those followers into subscribers. So organic is way different these days than what it used to be with SEO, right? So well, tiktok is a big one.
Speaker 2:You see, tiktok, there's people. You get on there for 10 days straight. You're posting something, something catches the algorithm, someone's attention a lot and next you know you go from zero followers to 10,000 followers right off the bat. Yep.
Speaker 1:And so, because of that, you can now grow quick too. You can definitely grow quick over there, but your your time's not being spent on optimizing and adding a landing page.
Speaker 2:your time's being spent on creating content, whatever medium that you're using, and pushing it out, and when you're spending that time on content, that is it's it's, it's, it's sweat equity right, okay, it's sweat equity that you're putting in as opposed to you know, money has there ever been a list that you've built organically that you say this is a list I've built organically and not saying that it took off and had 200,000 subscribers but you saw a good amount of traction organically on it.
Speaker 1:No, no, it's all in the page we started doing that with sports bread, and then in less than one day we've already you know what tripled our subscriber base.
Speaker 2:So with paid with launch paid Exactly so.
Speaker 1:I'm I paid traffic my specialty. So really, at the end of the day, when you're building your newsletter business, you kind of got to stick to what you're good at. I think when you're starting at I'm just now getting into the organic side, testing this stuff, because there's case studies that are no are successful so instead of me reinventing the wheel, I'm modeling the wheel that was already built for us to follow and I'm actually specifically doing the organic side for uncommon advice right, and trying to figure out how to bring more people back that way how to grow it that way.
Speaker 2:Well, and when we sit here and say, hey guys, we don't mean, we just sit, stick it out and we run it. There's just some research that goes behind it Just. I don't want you guys to now watch this and say I'm gonna throw out $300,000 into a Facebook ad and run it. No, there's research that that's a part of the process on it and, like I said, you can learn more. All you got to do is just join the group.
Speaker 1:Yeah, so it's a little bit different, different process, but yeah, so for me I think you know the newsletter business. You can grow. There's multiple, multiple growth strategies, whether that be organic or paid, and then when you get into paid, there's all kinds of different. You know branches off of that organic. There's all kinds of branches off of that. We've covered a couple for you. Another one kind of quick tip is one thing that we use is a ref a, an automated referral system. We'll help, so that combining that with your paid as well will help you grow pretty quick too.
Speaker 2:Yeah, there you go, but we're not gonna say everything on here. You got to join the group.
Speaker 1:Now, you don't have to. You don't have to, but I'll tell you what. If you want to learn about the newsletter business, go over there. You will gain value from it. He's being nice, you got to join it. I'm a little more nonchalant, no worries, so let's get into. I want to get in some a I want to say a line, a statement, very important statement here that I posted over on Twitter that I think we can expand upon here. That will have massive value and it's very uncommon advice, I believe, and it's a so here. So listen to this here. How other people run their businesses isn't always a good indication of how you should run yours.
Speaker 2:I agree with that because I've never owned a business but I grew up with a family where my dad owns an HVAC distribution company, an assistant living facility. They have real estate and all that stuff and he's said the same thing. He has buddies who also own HVAC distribution and they run it a completely different way than he does. My dad has delivery services. They don't. My dad has different ways of Discounts, different structures in place that when he goes into these it's like for him it's like what are you guys doing? But they probably look at his company and think the same thing like what are you doing? So, growing up with parents who have been a business, our business owners and I have been around it a lot I 100% agree with that statement.
Speaker 1:And and going back to the solo prenuer for entrepreneur piece, right, if you're a solo prenuer and that's what your goal is and your endgame is different than the entrepreneurs Maybe trying to build something to exit so you got it. You don't know the other person's, the other company's endgame and you don't know what's happening behind the scenes. You only see what's on the front page. So, like big thing in the industry, in the marketing space for a long time was funnel hacking. People would really just go rip pages. They wouldn't study what's happening, they would just go, oh I like that page, I'm gonna steal it and copy it. And then they copy it, they call it hacking and know that's stealing and copying, right, but uh, it's copying, but that doesn't mean it's gonna work for you, because they're back-end and the way they operate their business and things they do could be completely different than how it's yours. Your business operates exactly. So your goals for your business and your life, for your life, and then your business actually is how we should say it are completely different than somebody else's.
Speaker 1:So a story about this is one of my agency clients. For many years I was sitting in his office and we were talking one day and he got a phone call and the guy was telling him he's, man, you guys are just crushing it over there, you're killing it and all this other stuff. And yeah, we were doing the company's doing well, right, and thinking you know, you guys really got your shit together over there. And I just start chuckling as Adam on speaker and he goes. I saw his behind the scenes of a lot of these big companies, so I knew what went, I knew what happened behind the scenes, right, and he gets off the phone and he looks at me and he knows why I chuckled and he was like man, he goes, everyone he goes. We're doing some right, we look right on the front, he goes but it's chaos behind the scenes, you know and so, and that's true.
Speaker 1:So there's a lot of times there's chaos behind the scenes that you don't know about and you may not want that chaos in your business, but it works for that company and it's even how you start because there's some people that's they're handed the success.
Speaker 2:Hey, like I said earlier, you're, you're giving them money. There's some people you got to start with what you have and you got a bill from the ground up. You might be working out of your, out of your car, doing your deliveries. That's that's how my dad started the eight, the distribution company. He was doing his deliveries out of his car, literally trying to put a four ton unit and his I remember it was a 2000, 2014, 2015 suburban just throwing it in there by himself. No forklift, no, nothing. But you just, it's how it's what you have, right, it's how you get started. You don't have the the way of giving that money of oh, I'm gonna go buy the forklift of the truck and have the nice warehouse and all that. Now he has a luxury to have that, but when you start, it's also the story is different from the game. There's some people that's given and are have the helping hand. There's some that they got to fight for until they get there. So everybody has a different journey to into it, have you?
Speaker 2:My question to you is have you ever looked at a company? Right, you being an entrepreneur, solar entrepreneur. Look at a company like I. Want to do it, just like them. I.
Speaker 1:Have in the past, mm-hmm. So this lesson was learn the hard way and Absolutely I mean. There's times now I even go and I look at something. I'm like man, that's badass. I really like how that's operating and doing. But the thing that I do different now than before. Instead of trying to like, be like that company and mimic what they're doing, what I do now is I look at does that process work for our Client journey when they're coming in? Does that make sense for us to implement that? But I've got years and years and years of experience of online marketing and Business operations and all that right, so I I've been able to pull back and go pretty cool what they're doing. It might be worth testing, but it's not worth rebuilding our entire business around.
Speaker 2:But you have to have this and you also have to stick at what you're good at. Yes, what what you do? Because I know we talked about a. You went on a journey with the coffee company and we spoke and you're like that's not what we do and we've worked on going down on that but it's, but it's like you said, it's not what we do, it's not what we're good at. We're good at generating leads, these Building audiences, generating traffic. That's what we're good at and that's what we stuck to and we've seen we've been able to grow a Little more successful as we've put more I would say more thought into that part of the business and trying to do things that it's not really what we do.
Speaker 1:Yep. So another prime example of this advice is for I have a Guy in this mastermind that I'm in. There's a guy in there that he grew his subscriber base all organically on Twitter and he went from zero to four hundred thousand subscribers and about two years right, which is a huge engage subscribers. That's huge right, whereas me I didn't want to take two years, so I would, but he didn't want to put the three hundred thousand dollars into the business. I did because that's the way, that's what I knew, that's what I was good at, I knew I could do it quicker and that model for him and I. We built businesses, the similar Newsletter style businesses, but we built them in two different manners.
Speaker 1:Correct now our goal. We were kind of similar to the end result of where we're going and then it was Gave us the ability. He did it his way, I did it my way.
Speaker 2:So the biggest thing is like you got to do business your way that works for you, with your skill set, with the things that you're trying to Accomplish yeah, because maybe if you were to try to take in his path that what you would not have been as successful because you need for what he was Doing any patience Time you got to probably more active on social media and doing what he was doing on your stuff is I'm a. You need more money Right to invest into it. So it's different paths, like you said, and one of you try to copy the others path, you guys might not have worked out.
Speaker 1:Yep if he went paid, he might have end up banging his head against the wall and losing a bunch of money. If I go organic, I'm banging my head on its walkers. I come like. This isn't working exactly.
Speaker 2:For me when you, when you look back to it, you saying that you looked at Other companies and how they operate, have you ever actually once like, did you look in the inside of it, or it was always just the outside and see?
Speaker 1:Both. So there's companies I would see their marketing that I knew nothing about but I liked the marketing Gotcha right. But I luckily knew that I needed to test those things, not change my business for them right or try and operate like them. But I've also been being the hired gun that I was for these companies, these seven and eight figure companies. I was behind the scenes of what they were doing.
Speaker 2:What was your reaction when you got back there?
Speaker 1:Oh man, I mean, it made me feel normal. So, because everything is a little bit chaotic, there's, you know, and it's, and the entrepreneur themselves can be hyper emotional or super calm. Right, I mean entrepreneurs have different personalities and those usually shine within the decision making of the business they're running, right, and kind of how the behind the scenes work. So I mean, there's, you know, it's for me, it's, that's how their business ran. I was just there to kind of help and drive it and grow it, you know.
Speaker 1:Oh man, I learned a lot of lessons of how I didn't want to run my company and I learned a lot of lessons on what to do. So there's a guy, so one of my clients back in the day and his he hired my client, hired this guy Eddie, and Eddie and I kind of butted heads because he came in as an operational guy, I was running all the marketing stuff, my agency was running the marketing stuff, and we would butt heads and then but come down to it, I had sent him a message like two years ago I was like man, I appreciate some of these lessons I learned from you. But he came in and took that company and let's clean a lot up and was super smart operationally and putting systems in place and encouraging team members and, you know, making sure his, the team was all all the right butts in the right seats, right. And so I learned a lot from him and I sent him a message, you know, not that long ago, just like, hey, man, thank you. You know, I appreciate that time we we got to work together on this project because I learned a lot from you. So I think it's just a random story, but I think there's there's a lot of moments like that where I took lessons from people within those companies.
Speaker 1:Cause to be seven, eight figure companies. You got people. Oh yeah, a lot of times right, a lot of people probably.
Speaker 1:So, especially the eight figure marks, you start dealing with a lot of different people and learning lessons and there's leadership structure and you're learning that. So there's a lot to learn and I've always liked to learn and figure things out. You know my younger years I knew everything until I realized that didn't.
Speaker 2:And you worked a lot of industries right. You worked in real estate, you worked products real estate, coaching, consulting, fitness all you know.
Speaker 1:A lot of different roles. You've experienced it.
Speaker 2:On and see what each one each one, the back scenes of it and all that. So I mean I've been. That's all been a great learning lesson for you to be able to get to where you are.
Speaker 1:But so that sum that all up. You know just how some business operates doesn't mean that's how your business needs to operate.
Speaker 2:So that is it, and I'll go try to run like Coca-Cola now. Like I know people that they've seen and I've done it myself where I see these big companies like oh, I'm gonna be there one day, it's like maybe, maybe I'll be there one day, but it's not gonna be doing what they're doing, right, like, hopefully we get there one day, but yeah, we'll see, we will, we'll get there our way, exactly. But hey guys, make sure to like subscribe Again. We do this for you guys. Give knowledge on it. Like Nate said, I was messing earlier, but it's not a hard sale. But if you do want the knowledge of being a small entrepreneur or how to grow a newsletter, join his group on Facebook. Like I said, he's posting daily. He's giving great knowledge and there's a lot of engagement and questions being asked that you guys can take from it. So I think we're out All right. Appreciate it To the next one.
Speaker 2:Hey, listen to this, might have to take the uncommon advice.