Uncommon Advice
Business is a game you have to 'Play to Win' and it's the Uncommon Advice from Experienced Entrepreneurs that helps produce your winning playbook!
Uncommon Advice
Balancing Lead Generation and Sales, Automating Revenue, and Strategic Email Marketing
Have you ever wondered why your business seems to be stuck in a never-ending cycle of chasing leads and making sales? Today, we promise to unravel the secrets of a balanced approach to lead generation and sales that can create a steady growth trajectory for your business. Through a compelling analogy of a teeter-totter, we reveal how to avoid the common pitfalls of focusing too much on one aspect while neglecting the other, and instead, maintain a well-balanced strategy for sustainable success.
In this episode, we introduce you to a game-changing sales system designed to consistently generate a thousand leads per day, seamlessly integrating with your existing operations. You'll discover how this innovative system simplifies the complexities of paid advertising, utilizing methods like polls, lead magnets, and email courses to engage potential customers right from the start. We break down the entire process, from creating an engaging subscribe page to converting leads into sales, all while saving you time and effort.
Lastly, we dive into strategies for effective lead generation and monetization, exploring how to build long-term relationships with your audience without causing burnout. Through real-world examples and proven tactics, we discuss the importance of strategic email marketing, maintaining subscriber engagement, and monetization strategies that prioritize trust and authority. You'll learn how to master high-volume lead generation, optimize your financial strategies, and ensure sustained business growth. Don't miss this insightful episode packed with actionable tips and expert advice to transform your business.
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Coming in live excited about today's training how to get a thousand leads per day like clockwork. So I want to walk through our process and the things that we set up so you have the ability to generate leads every single day. So this is going to be a lot of fun. If you got questions, make sure you drop them. Appreciate you joining me. This is a great opportunity for you to ask questions on how to get leads, how to get more leads, how to get more leads, how to convert leads, that you got all that good stuff. But I'm going to walk through a couple of important pieces and then also our process and layout on how we do it. It's a little bit, I would say, a little bit old school, but very effective in how that it operates. So I'm excited to kind of walk through that. So, with that said, let's dive in.
Speaker 1:One thing that we know about business here is our business heartbeat has three things right. We've got leads, we've got automation, we've got leads, sales and we have automation, so very important pieces of the business. In regards to leads, right, obviously every, every business needs leads for the business to be able to scale and, frankly, if you don't have, if you have leads, you've got to be able to close those leads. So sales are obviously ultra important, right. And then automation is you know actually we just talked about this internally in a company meeting but the proper automation, because not all automations are good, some automations can make things harder, some automations make things easier. So it's having the proper automations in your business. That's really kind of the heartbeat of your business. I'm going to talk about each kind of three of these pieces and how we generate the lead, sales and what we use to automate that stuff along the way here. So I just want to at least touch on it so you understand, kind of that, the business heartbeat, right, if you don't have this stuff, frankly it's very difficult to have a business, because if you don't have leads, you can't sell. If you don't sell, you don't have any money coming in. If you don't have automation, you're working your tail off consistently around the clock. And I don't know about you, but when I got into business it wasn't to have to work 12, 14 hour days Although, don't get me wrong, sometimes I do, because that's what's required of us. But for the most part I use automation to simplify a lot of things, to reduce the ability to get myself more free time back inside of business. So let's jump in.
Speaker 1:I want to talk a little bit about this concept. We all know a teeter-totter, right? We all rode on one of those or sat on one of those as a kid, and the challenge that I see a lot of businesses going through is very similar to that to a teeter-totter. So you've got leads and you've got sales, and every business kind of filters out like what's most important to them at that time. Some businesses are like all right, I want to go for leads, right, so that's the most important part. And so when they go for leads, they're putting all their weight into it. Right, right, here they've got. You know, hey, my leads are the most important. I need leads in the door. So they're pushing down and pushing forward and trying to get as many leads in the door as they possibly can. But the problem is they start getting leads coming in the door and then they fail to realize that they actually all right. Well, now that I got leads, I got to do sales, and that's where it comes down. So then they start focusing on the sales side Now, and what happens is a lot of businesses that we've worked with over the years. I've done this in my own business At times I've seen other businesses do that and some of our clients do where it's just back and forth and back and forth and there's no real level playing field level, you know, keeping it level to where you've got leads coming in, sales coming in and it's you know, we don't, we don't.
Speaker 1:You know this up and down after a while when we were kids. One, it got real boring after a while and then two, it also became frustrating and it also kind of you know you want to go off like you don't want to be going up and down constantly, right. So get real, real, real quick when you're going back and forth like that. So our goal in automation is kind of, what is the one thing that we can do that actually helps us balance that out? Right, how do we balance out this teeter totter to make sure that we got leads coming in, sales coming in consistently? So it's those kind of three things on how they work and how they operate. So, with that, so why a thousand leads per day sales system? And I want to talk a little bit about this.
Speaker 1:Here is number one is what I'm going to talk about is it bolts. It bolts on right. It bolts on to your existing business, which is good. So a lot of times people come into the it's. So let's come here, let's go. It bolts on to oh man, look at that great handwriting Is your existing biz.
Speaker 1:And so because of that and because of bolt-on to your existing business, I'm not telling you what I'm with this. I'm not telling you to go create something new. I'm not telling you what you're doing is wrong or right. Right, because there's a ton of different ways to get that internet money. There's a ton of different ways to get it to drive market. There's a ton of different ways to do marketing, to get leads in the doors. Ton of ways to do sales high ticket, low ticket, all that good stuff. We all know that.
Speaker 1:So what I'm going to talk about this is a bolt-on. This will actually enhance, no matter how you've already got things running and working. This is going to help you make more money, help you build another revenue stream as well, and that's the next piece. It is a plus on revenue stream, so it is an additional revenue stream. Now, what do I mean by that is when you have these leads coming in every day and you have the rapport, trust and all that stuff as we get into that building rapport, trust and all that stuff as we get into that building, as I get into how you follow up with them as you build that rapport and trust. It provides opens and clicks, which are obviously one of the most important things when it comes into running any type of paid ads. Right, when you go buy Facebook ads, twitter ads, what are you trying to do? You're trying to get people to engage in the ad that you create, right, and so when you build on this sales system into your business, add it onto your business, it gives you another revenue stream because people will pay to get in front of those eyeballs for you.
Speaker 1:Now, the next thing that it does is it simplifies paid ads. I don't know about you. I've run many, many, many millions of dollars on paid ads over the years and it is. There's good times, there's bad times. It takes a lot of testing to get things right, but this simplifies that, because the way that I want to show you and walk you through this is it was one thing that we did that truly simplified our ability to get leads in the system, follow up with those leads, convert those leads and be able to not have to deal with account bans, not have to deal with account shut you know the shutdowns or the suppression and all that stuff that happens sometimes with paid ads. And that simplification is obviously another great why. And also it gets you back. My favorite one time Gets you back time. So for me, and I'm sure some of you, time is our most valuable asset and we want to be able to leverage that doing other things as opposed to always constantly creating, selling or coming up with different ways, so different marketing ways and tactics and programs.
Speaker 1:So let's get into the engine. The engine is what I'm going to go through, which is the big part of the sales system that's helping us, that allows us to acquire leads consistently. Number one is we have to have some sort of subscribe page. This is where the subscriber starts the journey with you. You can do this in many different ways. You can do this with polls, you can do this with lead magnets, you can do this with email courses, you can do this with a simply just subscribing to your newsletter. So there's a lot of different ways we actually currently run. If you go to Facebook and check out my ads that are running, you'll see that one of our campaigns actually is bringing into a email course that we teach people how to leverage email and some of the core an email course that we teach people how to leverage email and some of the core, all the things around it. But we deliver an email course, some of our other newsletters that we do and other businesses that we have. We grow our thousand leads a day through polls, getting people to vote and engage. So number one is you really need this subscribe style page. You have to be able to get a lead into the door.
Speaker 1:Now, the biggest thing with this is getting that lead in the door. I personally don't stress about selling a heavy high ticket, everything right out of the gate on day one. I want to get the lead. Number one I'm not trying to do a bunch of let me put it this way I'm not trying to disqualify a bunch of people. I think if you have the right ad and the right lander, you're going to attract the right people anyways. But I'm not trying to disqualify because I want people that come into my email and stick around and I can convert through our process. But what I'm showing you here in this engine is day one when that lead comes in, what we do. So it allows us to monetize that lead, keep trust and rapport with that lead and also continue to make money down the road.
Speaker 1:I find a lot of times when you have some of these upsells, downsells, cross-sells and you're so focused on monetizing that lead 100 percent right out of the gate in such a hard sales manner, that it turns into a relationship destroyer by the time they get through there's, the relationship is gone, they don't really, they aren't really happy and they're not really paying attention down the road. So the way that we're talking about this allows you to make money and I'll show you those money points but also helps you build rapport trust as well. So the second step from that is we do recommendations. So there's a couple of tools that allow you to do this. Yeah, these and uh, it's it, there's tools, right.
Speaker 1:So somebody comes in, they've got an interest. You can make recommendations. These recommendations can be you can use something like Sparkloop or you can use something like Beehive, where they can check this. They get a box that pops up and that box in itself allows them to basically say, yeah, I want this information, this information. Now you push those leads to these partners. Those partners pay you money for the lead you just sent them. So the best way to do that is to make sure that you have people that are in this recommendation page that are not competing but complimentary to what you're currently doing, and I have found that you can go directly to these people and also do that with them, as opposed to having to use some of these tools.
Speaker 1:Especially when you have that many leads coming in every day, a lot of people struggle to generate leads. So when you start leveraging this process inside of what you're doing, you're going to be able to sell those leads to those people that are complementing to your business as well. So that's the recommendation piece. That's step two in this process. They subscribe, they hear recommendations. So this here is this is a money page, right? This is helping us yes, grants, helping us liquidate some of the money we spend on traffic. Now you get one-to-one liquidation roll go right For me. Obviously, we have other products and services we sell and we know that people convert down the road.
Speaker 1:I started building an email. My very first email list, I think was in 2006, is when I built my first one, like December actually is when I set it up, and during that time I still there's still people that were on that list that I grew in those first couple of years of being trying to make some Internet money, or people that were are still on that list that I communicate with today. So if you do things properly, like I talk about and show you, you're going to obviously have relationships. People will buy over time. I've had people from five years later that have subscribed that it ended up buying from us. So it's consistency.
Speaker 1:Look at this as a long term brand growth opportunity, not the quick buck Just make me some fast cash and move on Right. This is. This is a system you can set up. Yeah, you're going to make quick cash, but you're also building an asset that people will in relationships that will last over time. And what's that saying? We're only one relationship away, right?
Speaker 1:So from here, we dropped them on the thank you page. On this thank you page. Now a lot of people will turn around and say, try and sell hard, not my game, not my game, right? But we still make some internet money on this thank you page and the way that we do that is we say hey, look, our thank you page is trying to do two things for us. Number one, our thank you page is trying to generate, obviously, engagement. And then we want to provide some opportunities for them to invest in either our products whether that be book a call for us if we're high ticket, whether that be going to a low ticket funnel if you have that low ticket funnel whether it be going to an affiliate product that you don't own but is complimentary to what you're doing, but it's still a money page for us. So I want to I want to stress that.
Speaker 1:But also the next most important piece is engagement. So, on ours, this is a very important piece. It says you know, hey, you're subscribed, go to your email, check it and then in that email that we send them, we have a link for them to click. Because email the biggest thing in email game right now is engagement. You can have hundreds of thousands of leads, but if they're not engaged, it's irrelevant, right? So we've had millions of leads come through. We've had over 3 million, over 3 million leads actually come through this exact process for us. Now we unfortunately not all 3 million are engaged. We have a good amount engaged, but not all 3 million.
Speaker 1:But this is what we do to increase the engagement. We want to get opens and we want to get clicks. That's the name of the game. When you're leveraging this process is getting opens and clicks. Because if they're engaged, they're paying attention, they're listening, they're clicking. There's a valuable eyeball eyeballs that you that you have on that you can kind of manage and control and own that audience, right. That's why all these ad platforms we're all willing to go spend a bunch of money on these ad platforms because they own all those eyeballs. So this process allows us to get them through into our system that we own. We get a little slice of that pie, right.
Speaker 1:So the next piece I kind of already talked about that is the confirmation. This is also one of those internet money pages for us, right. So inside of our email we send them in. Confirmation is we send them. There's offers with inside of that email, but it's not hard selling, it's more of a sponsorship style. It says, hey, check this out, and it provides value from there. So that's important, right. Those are very, very important piece. So building this out, it's some mechanism or opportunity for them to subscribe. The next thing is the recommendation page for complimentary services or other people that want to buy leads from you. Now, like I said, there's tools that you can just go set up and automatically do it. If you want to make more money and you're generating 1,000 leads plus a day, then you're going to want to eventually maybe go build some of those relationships with other people and then from there, your thank you page, which once again is a money page, and then your confirmation email is super important, right? This is a great way.
Speaker 1:On a confirmation email, we've got a different ones. If you come into one of my confirmation emails, I'll tell you a little bit about who I am, what I do, how I can help, and I say shoot you over to our podcast page, listen to the podcast. Now I also have one that we send out where it's a brand that it's not me at me as kind of the I guess, the expert. I want to bond and build a, build some trust and build some rapport. So I'm telling a little bit about me and where I'm from, my expertise, how I can help and whatnot. But if I've it's a brand that is not an expert, we're sending some other stuff in it, but we're also telling about hey, here's what to expect. By the way, check this out and you might, since you subscribe. A lot of our subscribers actually like this information if you want to click on it and go check it out, and then it could potentially go to an offer. So there's ways for you to generate revenue through this process going forward. So now it's not just about a subscriber. You got to also engage that subscriber. And one thing I want to touch on I guess I want to go a little off the cuff here With the engagement of a subscriber.
Speaker 1:What's important is that you look at all your traffic sources. We'll get into that. Let's get into the fuel. The fuel is the next piece. That is part of that. So you've got up here, you've got the engine right. This is you set this up. This is your automation. This helps your leads flow and your sales come through and it balances out that teeter totter for you. But now you need fuel right. So how do we get that going? So there's a couple of different ways. There's traffic sources For me.
Speaker 1:I've always been a paid guy. I've never hidden that. I've never really been big on organic for my businesses, although, interesting enough, I started a home building company, so we do custom homes in my local market now, and so I'm actually getting into more of the SEO. All my stuff's always been, from 2007 on, has been figuring out how to make internet money and then doing it with our products and services and having an agency and all that other stuff, right? So the virtual or digital nomad style, digital CEO style life is how I've lived, but now that we've got this construction company, I've got an SEO a little bit.
Speaker 1:But anyways, besides the point, my number one favorite source so my number one favorite source my number one favorite source I don't know if you can guess it for traffic is email. Now, you thought I was going to probably say Facebook or Google or something like that, right? Well, my number one source is email, because my goal is I want to be able to go to hyper-targeted audience, send an email to grow my list, so we go to those and we buy emails from other people. Matter of fact, if you are listening to this and you have an audience of coaches or consultants or experts or service businesses, dm me, I'm interested, right? So we buy access to those. We send an email out that puts them into our system, goes through our engine, right, as you would say, and then put them through that, and then we get emails.
Speaker 1:My second source of fuel is Facebook ads, and the reason is is because a lot of my audience is over in that marketplace, so we run those ads on Facebook and IG. Now, what's really and it's very easy, frankly, you know, facebook ads is probably one of the easiest platforms, in my opinion, to get set up and get moving and get conversions, get sales, all that good stuff. So another fuel source is Google slash, youtube. They're two different platforms but I'm going to put them on one, but Google ads, obviously, youtube ads. And then the next thing, obviously. Then, depending on what I'm putting out there is because I'm sorry, let me cross that out, because it's X and the next source is now there's a lot of other traffic sources you can go to. These are some of the top ones and what you need to do when you've got your thousand, to get to your thousand leads a day, you might have a couple of sources that are driving into that. Now, frankly, if you have Google and Facebook dialed in, those will drive a thousand leads a day. Anyways, youtube, same thing.
Speaker 1:Accent, linkedin, potentially can drive a good amount, but what's important is that you pay attention to where your audience is, because your audience may not be here, your audience may not be on Facebook. Your audience may be over on. Let's throw this other one out here. I'll put it on here. Not my expertise. I don't run ads over there, so I'm not going to sit here and act like I'm I do and tell you how to do it, but I do know many people that are very successful with this one as well. If your audience is over there, so the key is go to the playgrounds that your audience is already at, so you can get a thousand leads a day.
Speaker 1:But the key with the getting a thousand leads a day is you want the leads that you want good leads you don't want. You want people that fit your avatar, people that could turn into customers of yours, or people that fit what you're trying to accomplish, whereas a lot of people just go. And you don't want just any thousand leads. You want a thousand leads that are paying attention a day, and so that's once you turn those ads on, that's what happens for you there. So, and you're like all right, nate, I don't know what to send Now. I've got a thousand leads a day. They've gone through my engine. I've made some money. I want to make more. That's the purpose, right? So when you've got that many people, you can communicate one to many, right? So now that you've got these thousand leads a day coming in, you're communicating one to many, which is huge in regards to leverage of time, and it's going to do a couple of things. In the follow-up you're going to be. You can automate some of this follow-up and then you're also going to be able to send where the.
Speaker 1:I talked about it becoming another revenue source. So let's first talk about your automated follow-up. Now, let's say you're a coach or consultant. You're going to push those people into your offer and say, hey, you're going to have, you should have a follow-up sequence. You should have emails that go out anyways, that kind of build rapport that give them information, give them training, give them that, give them information, give them training, give them, you know, stuff that's going to help them right, give value, and then they have the ability, obviously, to book calls with you. So if you want to drive a lot of calls, this is a much easier way to fill up a sales calendar by driving these leads in and pushing them into a sales counter if you're selling high ticket. It's also another way to sell a lot of low tickets. You got leads coming in at a very low cost that you can build that rapport.
Speaker 1:So how many times do you mail? As many as you want? Uh, so for me, the we have some of our brands that mail seven days a week and they send out newsletters seven days a week. So so you can send, you know, daily. I don't like, and what I like about our strategy that I don't like about what I used to do is I don't like sending sales emails every day. I like giving value. I'm a big fan of how do I give value, build rapport and then work with people when they're ready to work with us, whereas some people it's sell, sell, sell, sell, sell, right, not my strategy.
Speaker 1:It works for some people, but the challenge is you burn out those subscribers. They end up unsubscribing. They're not paying attention six months from now. They're not paying attention 12 months from now. They're not paying attention five years from now. But if you do it right in the follow-up, they're going to pay more attention to you. But you can send daily, which is a newsletter Now you could also you could just send one time per week. One time per week. So I send Uncommon Advice one time per week and it goes out. It's got thoughtful, thought-provoking information. I also send promotional emails that drive into, let's say, these lives as well.
Speaker 1:But another thing is what's important about this is I've said this many, many times already but when you follow up, you want to build authority. But when you follow up, you want to build authority, you want to build rapport and you want to build trust. It's tough to do these three things if all you're always doing is selling. Would you like to just constantly have someone selling, selling, selling without giving value? Probably not right. So for us it's very important to do that, and I recommend anyone that's got a thousand leads a day coming in to do it as well. Otherwise, those people are just going to, they're going to bail out on you and you spend all this money to get them and build that audience.
Speaker 1:Now you're like all right, nate, I've got this audience, I'm following up with them properly. I've got the engine, I've, I've got the fuel, I've got some follow-up rolling. I know my cadence, I know my email schedule, I know my follow-up schedule. But how am I going to make extra money with this by doing this. So, number one obviously you're going to sell your own products and services. So, number one obviously you're going to sell your own products and services. Products and services. Number two you can also sell others, sell for others. Now, for me, I like providing tools and resources and offers that actually enhance what we're doing to help our clients. So we do a lot of emails. So we actually recommend some services that you can use and sign up for, and when you sign up for them, we get paid a commission on that. I'm a big fan of reoccurring because it kind of compounds month over month, which improves your bottom line as a business owner.
Speaker 1:Now the next thing and this is where the additional revenue stream is, because I know, once you have an audience this large, just how I told you, my number one favorite source is email you now have enough email to go sell that source to somebody to sell. Sell that, as they'll just come and buy a dedicated email. So there's audiences. Right now there's a couple companies out there we're just having this conversation. They actually we met with them and wanted to buy an email. They charge eighty thousand dollars for one email right now. That's a lot of money for one email the companies that are advertising is pretty interesting to see. There's also people that will charge five hundred dollars an email. So the spectrum is wide, right, and the spectrum is wide in regards to the different range you can charge is wide in regards to the different range you can charge.
Speaker 1:In our media company that I own, where we send millions of emails a day, we charge anywhere from our different brands. We're charging $1,000 to $2,000 inside of those for the different brands that we own and to mail for an advertiser. So you can also there's, like I said, there's this other company that charges up to $80,000. There's companies that charge $10,000 for an email. And I want to go back to a story that kind of got me into this whole thing was I, my agency, was working with a client and this guy came to us and said hey, we want to buy ads, we want to buy an email from you and I'll pay you five grand in email. I'm like holy smokes, all right, there we go, hyper-targeted people that go to his offer. He knew he was willing to pay $5,000 and he just wanted to have kind of an idea how many clicks he was going to get, because he knew his conversions. So there's a lot of companies out there willing to buy ad space from you and buy emails from you.
Speaker 1:Now the key is, if you're an expert and this is your brand, your offer, your business, you don't want to go and sell something every day in front of that audience. Once again, you can do sponsorship style. We kind of teach how to do all that in our fast track, but there's different ways that you can do it and the way is mostly is, once again, keep this in mind authority, rapport, trust. Don't just sell something to make a buck. I can't stress that enough. I've seen a lot of people over the years just so trying to make a buck and it turns out hurting them more than it helps them. So keep that in mind and and that's it.
Speaker 1:So you know, with that, what's super important about this. One got to have the engine. You want a 1000 leads per day sales system. You got to have an engine and the engine that I walked you through. So let's go back up to that. Monetize that paid traffic as it comes in, helping you rebuild, build rapport and trust, right and authority. So you're building that through there. So it's helping you do a lot of things.
Speaker 1:We were able to kind of optimize this system over the last five years with running millions of leads into our systems to get us to the point where we get a thousand, 5,000, we've even had 10,000 leads a day come in through this process and are willing to spend to do that Right, because we know that we're going to make money through their process and we know that we're going to make money long term as we build out that system, so as we bring more people in.
Speaker 1:So that is it for today's training how to get a thousand leads per day like clockwork. By the way, if you're interested or want some help or kind of got some ongoing questions, or you want to help us execute this inside of your business, help you bolt it on, just hit me up right here At nateskennedycom forward slash call, talk, quick form, let's chat. I'll help you build the plan and when we build that plan you can execute it or we can execute it. Really up to you and we'll go from there. So otherwise, thank you so much for joining in on this live stream. I appreciate you. Hope you gain some value.