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Uncommon Advice
Keys to Building a Million Dollar Media Business
What does it really take to transform a simple newsletter into a sprawling media empire? In our triumphant return to Uncommon Advice, we dissect the nuances of building a media company versus running a newsletter, revealing the secrets that powerhouse firms like ESPN and Fox News use to draw in advertisers with their vast and varied audiences. We promise you'll walk away with actionable insights on the immense value of owning your audience through newsletters, as opposed to the often volatile world of social media followings.
We navigate the maze of communication platforms essential for brand growth, offering our candid experiences with email and SMS marketing tools like Maropost, Campaigner, Aweber, and OnGage. Discover the significant revenue impact of SMS marketing and the effortless transition from email lists. Plus, we dive into strategies for media company growth, from crafting robust content plans and leveraging AI for efficiency to finding the perfect balance between organic growth and paid advertising. Whether you're aiming to build a million-dollar media company or simply want to maximize your newsletter's potential, this episode is your roadmap to success.
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All right, welcome back to another long-awaited episode of Uncommon Advice. Excited to be back in the studio here with you, z, and kind of start diving into some really cool stuff that we've been working on. Yep, because we've been behind the scenes doing a bunch of stuff and we frankly kind of fell off a little bit on a podcast.
Speaker 2:but we're back. It's been a while. Well, it's been what? A couple months, oh man, more than a couple months, maybe four months, since we've sat in this room and got another podcast going, so excited, Excited to get it going. A lot of new things have happened since the last one, so can't wait to speak on them, but yeah no, it's good to be back, it's good to get things going and it's good to give our audience some good things about us.
Speaker 1:Yeah. So with that, even if you're watching this on YouTube, you're seeing that we got a little bit different setup than the last time too. So, changing it up, changing it up, but we're ready to go. We got. You know, always trying to improve, make things better, so we're excited to be back in. So today we're going to cover some, a handful of different topics that are, I think, very relevant to what's going on in today's marketplace. Number one is we're going to get into talking about a media company versus a newsletter. There's differences there and I think we want to clear that up for a lot of people that are seeing the different things about those two. Then we're going to get into five keys for building a million-dollar media company. Then we're going to touch a little bit on newsletters and how to truly, truly leverage those for your business to to have an impact right, and how you can leverage them effectively to have an impact. And now, not every business there, there's different nuances. So we're going to get into that stuff, you ready.
Speaker 2:Yep and no, and we're not fake gurus actually done all this, so just so you guys know you're not sitting here. Just listening to people who think they can do it. No, this, this we've we've been through this, so let's get going.
Speaker 1:Yeah, and I think touch on that. There's a lot of people out there that do talk about like, how to do things and one of the things I saw recently which made me want think like there is a difference right, the media company, our media company, we have millions of subscribers. Right, a media company has you have a lot of eyeballs. Now, there's nothing wrong with having a newsletter with a thousand subscriber. That's a great stepping stone. But if you're looking to drive revenue and income and you know a thousand subscribers, having a newsletter and trying to sell media ad space at 1,000 people, it's very difficult.
Speaker 2:Yeah, I mean I myself go through it. I mean we have our side where we have our media company, which we'll get into more. But it's a lot easier to sell when I say I have 100,000 subscribers than when I'm trying to broker it to some other list that I do. And hey, they have 2,000 subscribers and the conversation's a little bit tougher just because they're not going to get as many eyeballs on their offers or products that they have out there.
Speaker 1:So now there's a time and a place for a smaller newsletter and like we'll get into that. But let's talk a little bit about the difference. So a media company is a business in all by itself, right. So a newsletter tends to be more of just kind of like something you can send out. We have the uncommon advice that actually goes out. It goes out once a week. That is a newsletter with some subscribers that we kind of keep up to date with what we're doing, what our company's up to, and some different insights of what's going on.
Speaker 1:But a media company is, to the point of you own the, you own a larger audience and for us at our, our media company, like I said, we've got a million subscribers. We've got website ad placements, we've got newsletter ad placements, we even have a text messaging list, right. So we own audiences in different mediums. That advertisers come and buy space from us, right, it's no different than you see these large. You know right now you've got a lot of large media sites out there from. Let's just throw some out there ESPN, obviously, is a media company, right. Front Office Sports is a media company. You've got Fox News, cnn, those companies they're media companies, right. So those are obviously on the large scale of what a media company is, but you can see they own their audiences in different mediums and it's not just one medium where they're just sending one update every day.
Speaker 2:Well, I mean, you have your own, you go through, you have the media company which I work at and then you have, like you said, your your uncommon advice newsletter. So you know the difference between both of them and you know how a lot easier it is to, like we talked earlier, to get the advertisers from one side to your newsletters. You have your own uncommon advice newsletter, so yeah, so a little bit different.
Speaker 1:So then, if, uh, the biggest thing, though, is the one thing I do love about the newsletters, because I don't want to. I'm not here to bash newsletters because- we do really well with them.
Speaker 2:That's what this is about. That's where we make our money.
Speaker 1:But but, uh, newsletters are. They're great place to own your audience and I want to stress that a newsletter allows you to own your audience. When you own your audience, you have control of where you want to go and what you're going to do with that. Those people so there's a lot of people who own social media. They have their social media brands. They're you know, you got influencers and creators and they have these followings and millions of people follow, you know, following them on different social platforms. Now, those are phenomenal, right. So when you can get that growing.
Speaker 1:But the key is, if you have that growing, if your account gets shut down or your account gets banned or you say something they don't like or whatever, that is right and it's something negative happens to your account or the algorithm changes in your reach train and it suppresses your reach, somehow these things happen. You've heard the horror stories, so it's nothing new. We know it's a challenge. Obviously we operate and hope that it doesn't happen Exactly. But what you want to start doing? If you have that type of audience, you want to extract your online audience to your newsletter. So now you own that audience, right. So it's not a rented audience. It's not a rented audience. It's an owned audience, so that's a big key.
Speaker 2:And when you start the newsletter, if you jump into the media company, you are owning your audience because, like us, we have control to I won't say I don't know this is the right word, but dictate what our audience does. Right, if we want to start an sms, we can grab that. We can get into our newsletter. We put an sms sign up sms or a poll or something in the newsletter for them to sign up for our sms. So there's so much control because we're owning those millions of subscribers we have. We also own those. So, yes, even if you have a media company, you can own your audience, but with your newsletter as well, um, like you, can dictate what you want to do with that audience.
Speaker 1:Yeah, absolutely so. I think that's that's the biggest thing there. There's a little bit difference between the two. So, when you're getting into it, if look at it this way, are you trying to build a new company, which is a media company, which is where you want an audience and a very specific niche, and you're growing that, or are you trying to leverage a newsletter potentially to grow your business? So, for example, we do coaching, consulting and agency work for some of our clients, so we also use our newsletter to help grow our own business internally for those. So maybe if you're a coach, great opportunity put a newsletter in place. You're a consultant, put a newsletter in place. You're a local business, have a newsletter right. So there's a lot of opportunity with that going forward.
Speaker 2:Yeah, and we'll get more into some of those businesses that can actually strive big from these newsletters that I think. They're well, not just newsletters, but SMS too that I think are missing the opportunity. I mean, it's revenue. You're missing easy revenue because newsletter, email marketing, whatever you want to call, it's pretty similar, depending just on the content, but there's just so much revenue and it's like the lowest. What is it? Isn't it like the lowest cost, highest roi or something like that? Yes, with email, so take advantage of it it's.
Speaker 1:It's the fastest way to turn more leads into buyers right, it's the fastest way. Or it's the fastest way as well to turn buyers into repeat buyers, which a lot of people fail to do.
Speaker 2:So it's you've been preaching it lately retention retention marketing. That's a that's been our focus lately trying to help some of these companies get their, get some of those buyers back, come back, because they will. You just got to get in front of them.
Speaker 1:Well, let's dive in. Man, I want to take some time to actually really dive a little bit deeper. I mean, I did a broad stroke on media and newsletters versus newsletter, but I want to dive in today and talk about, really kind of, the five keys of building a million-dollar media company, yep, and what comes with that, the things you need to know. And if you got dial these pieces in and you understand the differences between them, you're going to be able to leverage them going forward. So let's, let's, let's focus on that today.
Speaker 2:Let's do it. Oh, the platforms yeah, listen, we've been, I would. I would look. I'm not going to bash any platform, but I would say there's some platforms work better for others than they do for other people.
Speaker 2:For us, we find out there's platforms out there that are not on our side and we've done the whole mitigation back and forth. But I think it all comes out to testing Right. Like you got to get on the platform, you got to see, first of all, is your content good or is that platform being a pain in the butt to work with. And one thing I will say, like when you pick a plat, when you're looking at platforms as support, because if, like, we've had issues where we'll have a send that's scheduled to go out in the morning and send doesn't go out, and next thing, you know we don't get an answer for 24 hours, that's a day of money we just lost in our media company. We just we just lost thousands of dollars that day just because that email did not go out. So platforms are very important and I'll let you uh, you have a little more experience in them. You have more of the communication side when talking with them. So I'll let you jump in a little bit.
Speaker 1:Yeah, so when we talk platform, we're talking communication platform. Like what's, what platform are we going to use to talk one to many, to our, to our subscribers? So, email being one of them, and there's there's a handful of them. Uh, we've used a bunch over the years. Uh, we've used things like Marlpost Campaigner.
Speaker 1:Back in the day, I used to use Aweber, uh, which is still around. I mean so great platform, but like for what I was doing at that time, but for, like, growing. Uh, there's some different, different platforms that you want to use it. One that we use is like OnGage. So there's so many different things that you can get into to send millions of emails a day. But the next thing being is that so you just got to pick the one that's right for you, fits your budget, because once you're entrenched in one, it's very difficult to transition to a new one.
Speaker 1:So if you build a brand in a email platform and you need to grab that platform, you need to grab those leads and say move over to somewhere different, which we've done it a few times over the years. It is a challenge. You're going to lose subscribers along the way, but it can be a challenge. You just want to be confident with the one that you're doing. And now we've got we have a brand managers internally that use different ones, and it's kind of interesting to see like some love one platform, some love the other and there are some nuances. But I think one thing I want to touch on, though not just email. So SMS is another phenomenal opportunity that you can start growing that list. It's more expensive than email, but it also gave us a 36. Uh, I think when I went and did the numbers when we started executing on it, a 36% lift in revenue just by adding that component to the business. So massive opportunity.
Speaker 2:Well, yeah, and then with that, like I mentioned earlier, it's pretty easy to grow your SMS when you have already a big audience in emails. Right, it's who wants to opt in, and stuff like that. So again, nate keeps preaching and I know if you followed him and you follow social media. He says it like own your audience. And it's true, own it, because once you own it, there's so many things that you can drip underneath it that just benefits off of it.
Speaker 1:Yeah, and and also on top of that communication platform being social media right, you just touched on it. So social media is important as well. If you're building a brand, you can also take that content and push it out onto the social channels as well and start growing and picking up an audience and following over there. Now, there's a lot that goes into it. You got to be creative. They've had some good ones. Hey, he's had some good ones the last couple of weeks. Yeah, but those are my personal ones, like we, I will, I will be from.
Speaker 1:We have not cracked the code for social media in regards to building a brand that doesn't revolve around a person, correct, so we haven't been able to crack the code on that yet, but I think that a lot of that's because social media really is built for your peers and people you're communicating with, right. So now a lot of companies have cracked it. We just haven't. We've gotten really, really good at email. We've gotten really good at SMS, but we do know that there's massive value. So I don't want to not touch on that because we haven't cracked the code, because maybe you're the one that's going to do it Exactly and then, when you do, you can hook up with us and let it help us out.
Speaker 2:So no, yeah, and like I mean there are big companies. But like I think it also depends on the content, right, like what is your audience? And can you get eye catching content like Red Bull, like you go on a Red Bull, like their content is eye catching? Right, they're doing like stuff that nobody else does. They're jumping off space, into the, into earth, so they're doing things, and I think it just comes down to can't what really. It's not just go do random content, because you'll never, you'll never really find your audience. It's like what content can I create that's going to target the people that I want to target and get the message across to them, right, um, if you go in there and you one day you do this content, the next day, you next day you do this, you do this, you do this, you're never going to find like the, what is it? Like the stepping stone or like the motor, brick and mortar of your social media, because everything's going to be everywhere, yeah, so well, and that comes down to the right audience, right.
Speaker 1:So we've already talked about owning an audience versus renting an audience, but understanding the what's the audience you're going after. We struggled with this on some of our stuff, right, I love to believe that everything that we do and touch turns to gold, but it doesn't. But it doesn't. We do have a graveyard of a couple of failed brands that we've attempted to roll out and do and they haven't worked out. And I think the biggest piece is we misjudge the audience on the front end.
Speaker 1:And if you do misjudge the audience, you got to get that really dialed in. Who are they? Not just the point of like, oh I love this content, I want to push it out, but what do they really want to know? What do they really want to learn? Who is that person? And you got to dive into that avatar and that person a little bit deeper and then test pieces. Because once you test and figure out what they're communicating with and what content you're sending are they engaging with, are they not engaging with it? Doing polls inside your newsletters as well to try and get you know engagement and understand what do they want. I just personally ran one in mine. That asked about some different content topics I'm going to do some trainings on and it was very interesting to see, like the one I thought that would win did not win. So that was interesting, right, you just got to ask right, that's usually how it goes.
Speaker 1:A lot of times we run things based on our assumptions and not on actual data, and so you got to get that data in and figure out what they want.
Speaker 2:but that'll help you dial in the right audience Correct, get that data in and figure out what they want. But that'll help you dial in the right audience, correct? And I mean I do. I've dealt with this actually these last couple months, uh, me. So we have our media company, but then we started, like nate said, we started managing and helping companies with their newsletter. And there's one company that, uh, we're working with and their audience that they have in there does so. They they're a restoration company, but some of the audience that's in there has nothing to do with restoration.
Speaker 2:So it's like you're putting on restoration content. You are trying to, you're doing polls, you're trying to involve them, you're trying to sell them stuff, but if they have no need for it, what's the point of it, right? So it's always owning your audience and make sure you also clean your audience, right, because you'll have random people sign up for your stuff that have no idea what you're doing, but they just signed up because you probably put one cool thing up there or you probably did something that might have caught their attention, but they will never touch or use your product. That's why it's always very important to as much as you own it, make sure you're keeping it clean.
Speaker 1:Yeah, because it'll improve your deliverability, your engagement rates. Now it does smack the ego around a little bit when you find yourself deleting, like today, 4,982 emails. Yeah, it does. It does, which I did in one of our pieces. We've been working on growing, but it has to happen. It's part of the game. It's the audience. You want an engaged audience, not just a big audience. You don't need a ton of people that aren't listening to you. You need people that are listening to you.
Speaker 2:So what are your thoughts on the rented audience? Is that, is that something you still? You still tell people still do?
Speaker 1:it, or I think it depends on who you are. So, for, if you have a rented audience, like social media, to me is rented audience, you're, you're, you're, you're rented on that space and whatnot. Now there's some things you can do. I so yes, I think that's a a good thing to have is in whatnot. I've been able to figure some of that out on the personal side, but not so much on the company side. There's other people that have done both I do also on the. On the flip side of that, there is a is a process and I guess we'll talk a little bit more when we get into growth strategy but audience arbitrage, so going to some of these people that have an audience already and renting that from them. So there's a couple of different ways to look at it, but I'm a fan of it. I think, if you can have it, the key is to extract those people and put them into your owned audience, though Gotcha.
Speaker 2:So, with you mentioning extract, so what would you say for you I don't know if you've tested this what would you say? What would you say is the best way to extract that audience? How? How do you, how do you go in and grab those people following you other than just? I mean, you have the normal stuff where you can post and like, click the link, but is there other ways to try to extract that audience into your newsletter or into whatever?
Speaker 1:Yeah, Well, number one it's like you got to have a way for it, right? I find that a lot of people put in like a bunch of like links in their bios and all this other stuff Yep, so if you have a brand, that is not a one. One thing that's does work is if you have a brand let's not say it's personal, it's a business brand and there's a. There's a real estate company does a really, really good job of this, the Real Deal. They post their content on their social and then everything drives back to their website to read the article, right. So you get kind of a snippet and then drives back to read the article and then from there you have the ability to opt in and subscribe, right. So if you can get them to your site, they can subscribe from there.
Speaker 1:Now, if it was a, let's say, as a consultant, you want to potentially maybe have a link directly to your newsletter. Don't have, don't have 15 links in your bio or four or five, just be very clear, concise, call to action. Get them to subscribe. And now, as you communicate through email and through social, they're getting, you're hitting them in different mediums and now you have that ability to leverage it. So just keep it very clear, concise and drive into it. Only have one or two links, max.
Speaker 2:Gotcha, my last question. I got on this social media stuff for you. Have you tried the broadcast feature? Have you tried any of it? If you have, have you seen any benefit from it?
Speaker 1:I have not. No, I have not. No, I have not tried the broadcast. I do know it's growing and more and more people are using it. I have not, so I can't really speak on it. And I mean, I can pull some out of my hat and tell you, but then I wouldn't be telling you. And one thing we like to stick to here, z and I, is like we like to give data and feedback based on our experiences, based on data based on real world experiences that we've executed. So, unfortunately, I can't really break down what we've done on broadcast because I haven't done it. I was just wondering.
Speaker 2:I died.
Speaker 1:I have no idea on it.
Speaker 2:So that's why I asked. I wanted to see if there was a. There was something behind that.
Speaker 1:Uh well, let's get into content strategy right. There's a lot of different ways to do content and a lot of people think you, just you know a lot of people use AI for content, some of that artificial intelligence stuff.
Speaker 2:We're not bashing it because we use it. We use it. It does help us. I'm not going to lie it makes work a little bit quicker, I'll say so for us it's, you know, content strategy matters.
Speaker 1:Yep, now there's a lot of nuances that go into when you're sending emails and sending text messages. Text messages you got to be a copywriter for that right, because it's very short, quick and to the point.
Speaker 2:There's words you really can use. What was it? A couple weeks ago we were doing this SMS, it was actually for a client client, uh, he booked space in our sms that's another way we make money in the sms side and there was a word which I didn't think it was a big word, it was threat. But we send it over. We work really closely with our uh, with our sms provider, and we send it over and they're like no, you can't send that, you'll get flagged. It's interesting Keywords that I wouldn't consider bad. They apparently are really bad in SMS for getting flagged and stuff. So you've got to be very careful in SMS when you're working with them. And if you do work with SMS, that provider have very good relationship with them so you can be able to communicate back and forth of hey, can I say this, can I not say this? And they should be able to tell you.
Speaker 1:Yeah, so just do the right thing Because it's such a valuable audience for you. So if you make one mistake and put in one wrong word and they freeze your account, that's revenue lost, right? Because one thing in the media game you don't get the day back If you're sending email or you're sending SMS. If our email doesn't go out today or our SMS doesn't go out today, we don't get that money back. That's lost revenue, right?
Speaker 2:Yep, we're going to have to move into another day. That means that's another spot that's booked, that could have been booked for more money. So it becomes and we know, we've been through it- it's fun.
Speaker 1:So I would say, for us, our favorite content strategy is curated content, correct. We leverage a lot of real-time news in our media company and that real-time news we curate. We use AI to rewrite and create our own versions. We use AI to help with that and to speed the process up, but we still have a brand manager that is engaged with that content because it's not perfect, correct, and they know what's opening and what's clicking, what's not. I do think that, more so today, what we used to send in our curated content was headlines with an image and a link. We found out over time that that was causing some inboxing issues for us, so we had to change that up and we started writing more content in the newsletter and providing more insight before they click, and we're driving that way. So there's different ways that you can run the content, but you've got to have a content strategy.
Speaker 2:That's the biggest thing. You mentioned it. I always say and I've looked at it a couple times but, like I said, our brand managers they look at it and they see it. When you're using AI, you can't just run it through AI and throw it on there. You have to have to use it and then you have to read it, because there's stuff that you throw into AI and it does not make sense whatsoever. There's whatsoever Like there's wrong punctuate run punctuation, wrong dates, wrong topics it's talking about. So you got to be very careful when using AI on uh, what's it called on? Double checking, the double checking, the grammars, double checking, punctuation, double checking that it flows, because AI doesn't always flow either. So and I know that because we've sat on a team and we've looked at it and it's like, oh yeah, this doesn't make any sense. So you have to, just for you guys over there that use AI which, again, not bashing, we do it a lot, but we have someone who's reading through it and making sure that everything's flowing correctly.
Speaker 1:Yeah, it's got to sound good. So have that content strategy in place and go from there. Stay consistent. Your subscribers get used to it. Now the next thing is growth. So, when you have a media company, you want to be able to grow, and you want to grow fast Because it's growing Well. You want to grow fast because you want to get to the dollars.
Speaker 2:Correct, so the faster you grow the better.
Speaker 1:So there's a couple of different growth strategies. There's organic. Organic is a great growth strategy. It's a long-term strategy and, frankly, those organic subscribers and leads are going to be your best subscribers and leads down the road. But it could take a really long time to get to where you want to go. You either you've got you know Facebook ads, google ads, you've got LinkedIn ads, you can run Twitter. There's a lot of different ways that you can drive Our favorite strategy. Two of them is you can buy emails into other newsletters that have a similar audience and have them subscribe to your audience. So that's one way. And then another way that you actually we buy and sell leads in this manner is we work with trusted sources that have engaged subscribers Correct and then we work with them to turn them into subscribers for our stuff.
Speaker 2:Mm-hmm.
Speaker 1:Right. So you, I know, handle that on both sides right, Buying and selling. I do.
Speaker 2:Nate quick question. I mean we maybe have talked about this in a past podcast or you in a video, but tell us, the media company right now that we're in, how did you grow it? How long did it take you to grow it and, if you're comfortable with it, what was the investment you had to put in? And Nate might have a high number of investments, so don't throw anybody off, because everybody starts differently, but just tell us a little bit of how you grew this one and got to where it is today.
Speaker 1:I hit the ground running. I wanted to grow it as fast as possible and I knew how to do it right. I had somebody gave me the blueprint and I'm like all right, I'm going to execute the blueprint. And we invested 300,000 on the front end to grow subscribers. We grew really fast. We ended up with five different media properties at that time. The way that we grew it and we grew within. Ironically, in the fifth month we went over $100,000 in revenue. So At that time I ran the entire thing by myself. I literally would be up early in the morning creating content, putting it on sites, doing everything right. So it is for me. It was. I wanted to grow fast. I knew the bigger the audience I had, the more money I could make long-term right. I trusted that if I grow, this audience and the money that I'm investing will come back to me, and that's why I invested it right out of the gate. So 100%, I mean that's really what I did.
Speaker 1:I just I was, I was. I have a book I wrote called all gas, no brakes. That's really how I operate in business and in life, so it is. The goal was to do it really quick and that's what happened.
Speaker 2:So you mentioned you did it all. So so, so you guys are hearing it out there. You don't need a team. So you mentioned you got it all running by yourself. How many newsletters were you handling? How many content pieces Like what was a little bit of the?
Speaker 1:So I was curating content from other sites. Okay, I had five newsletters I was sending. I had sponsorships on month two that I started selling and was managing those relationships and everything else. I did have SwimPerson. I was doing all the sending and building and creating. And I had two partners. One sold AdSpace because he's already selling AdSpace. So he sold AdSpace, so I paid him a commission so I didn't have to work and stress about that. I paid him a commission so I didn't have to work and stress about that. And then I also had a lead source that I was buying leads from and I let them manage kind of that lead flow on the front end instead of me going in and running paid traffic and everything else. So we were able to bring a bunch of leads in. So I did do a bunch but I strategically had two relationships that took two major pieces off my plate so I could focus on the growth, engagement and revenue.
Speaker 2:And how important was that broker piece, that broker relationship you had Just seeing it out there. I mean, you managing this. You said it was a lot on your plate having to curate the content, write the content, schedule the content, all that stuff. Plus if you had to jump into sales, you probably wouldn't be seeing sales for a little longer than your second month. So how important was that broker piece that you made?
Speaker 1:It was big. That relationship was huge because it allowed someone who already I was able to tap into relationships that were already created. So there was a level of trust that he had with all those advertisers and was able to say, by the way, I've got this new brand, these new brands that are launching and we had some really good brand names which helped, and so that helped out. But it was instrumental. And I mean, here it is. We're almost on what? Year five now of this, and I won't get a secret. But you just had a conversation with that guy today I did so he's still in the picture Now. We do all of our own brokering. We have, for you know, we've taken more and more on over the years. Zinan handles a lot of that, but he, you know, he's still involved Like a great dude, just good guy. Talk to him on a monthly basis.
Speaker 2:That's my man.
Speaker 1:You'll find in the industry when it comes to brokering different advertising space, a lot of people start knowing each other and they start working together and the communicating because it's it's really the. It's not a competitive thing Like I want to beat you, it's a more like hey man, I've got these advertisers doing really well. How can I help you Exactly? And maybe can I? Can I intro you to these advertisers? And when they intro you to those advertisers, they're they look good if you perform, because now these advertisers that have budgets to spend want to spend and so they need more traffic and there's not always enough traffic for the amount they have in the budget, and so that's why it's kind of a cool relationship that we just had someone else share a bunch of contacts with us.
Speaker 2:Yeah, we have three or four brokers that have pretty good relationships with that it between us.
Speaker 2:Either I will send over uh intro or they'll send them your intro and we just between all four of us we just work together to try to get uh new, new partners, new vendors. Um, because in this industry, if like, if I was, I would say, being in it, if you can get, if you can work with a company where you're giving them results, you're trusted, you're you staying in communication, good relationship, these people will spend 20, 30, 40, 50, 60k with you a month Easily. And that's one of the goals of why we all communicate so well is like one guy you mentioned like if he has someone hitting a home run, he'll reach out to me and say, hey, you working with him. No, all right, let me entry because they're killing it right now with us, so they'll bring us in and that's how it works. So, just to throw it out there, if you have a healthy-sized newsletter and you need me to broker it, I will definitely have a good network that I can get you into.
Speaker 1:Yeah, and I would say breaking into the broker game is relatively difficult. Frankly, us being able to grow so many different brands and newsletters allowed us to do that right. If we didn't have those brands, I think it would have been very difficult to come in and broker because a lot of these guys got a stronghold. But it also a testament in business you got to do right by people and build good relationships. Don't burn any bridges and that's why these you know, when you work with people and they're like, yeah, let's do some deals, but if you go burn bridges it's going to be very tough for those people to let you back in.
Speaker 2:Relationships are big, especially, like I said, I handle most of the sales and stuff and I can tell you relationships play a big role in this industry.
Speaker 1:I'd say I think that's a wrap on this industry. So I'd say I think that is uh, that's a wrap on this uh podcast what I want to do for the next one and tune in. I want to actually get into newsletters and some actual campaigns that we're going to shift it over to. If you're trying to grow your business using email and newsletters let's say you're a coach, consultant, small business, home services company If you're one of those companies, we're going to dive into how to leverage email, newsletters and SMS specifically for your company and we're going to talk about some campaigns that you can run right now to make more money in your business, turn more leads into buyers and so we'll get into that in the next episode.
Speaker 2:Absolutely Now. You think anybody watching made a million dollar media company already.
Speaker 1:I don't know. I guess we'll find out.
Speaker 2:If you did, hey hit us up. We'd love to have you on the show.
Speaker 1:Yes, so one quick ask go ahead and hit the subscribe button if you want future updates. You know, subscribe to Uncommon Advice. So if you want to get the first to know when you get these, uh, these podcasts drop. And uh, other than that man, thank you for paying attention and uh, come on back.
Speaker 2:Let's do it, man, we're excited.