Uncommon Advice
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Uncommon Advice
From Football Playbooks to Pom-Poms, Work-Life Balance Secrets, and Newsletter Powerhouses
What happens when a football coach trades in the playbook for pom-poms? Get ready for a fun twist as I share my journey from the sidelines of youth football to supporting my daughter's cheer squad. We dive into the excitement and pressures of the season, and then shift our focus to college football, speculating about Michigan's prospects this year. With some major players off to the draft, it’s a year of cautious optimism for fans like us, and we’re here to break it all down along with some personal updates, including my fresh new haircut!
Ever wondered how to maximize your productivity by identifying your work rhythm? We explore the art of balancing work and personal happiness by highlighting our most productive hours and routines. From my early morning energy spikes to my co-host's concise morning rituals, we uncover the secret to enhancing efficiency and reducing stress. Plus, discover how a cold water splash and a simple hydration routine can transform your day and your outlook on life. These insights could be your key to achieving a more fulfilling work-life balance.
Newsletters aren't just for spam anymore—they're the secret weapon for building a thriving community and brand. We reveal how newsletters can bypass the unpredictability of social media algorithms and offer a reliable communication channel to keep your audience engaged. From transforming leads into loyal customers to sharing real-life success stories of businesses like HVAC companies, we discuss how this often-overlooked tool can turn into a powerhouse for growth. In this episode, we emphasize the importance of sharing knowledge and fostering community support, encouraging you to engage, comment, and be part of our collective journey.
If you want the Uncommon Advice that it takes to build a profitable lifestyle business then subscribe to my newsletter at https://natekennedy.com
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And we're back.
Speaker 2:Another episode.
Speaker 1:Excited to dive into today's discussion. I think we've got some cool topics benefits and people. What do you?
Speaker 2:got Two for two Fresh fade. Oh yeah, I had to go get a haircut. In the last video you saw I had a lot of hair and I think it was time. It was time to. I think that journey was done and we're back to the clean cut done. And we're back to a clean cut. Actually, it feels very cold. I could lie. I haven't had this. I haven't been this long. It's been like since, I think, last time I cut my hair before. That was June. Yeah, it was a while Late May.
Speaker 1:So he lined it up. Nice too.
Speaker 2:He did. He did clean me up nice. So yeah, no, happy to be back, happy to sit here Week two.
Speaker 1:So yeah, let's get it going you have any fun news, anything going on? Oh man, youth football season started. You and your youth football Nate's always involved. Oh man, yeah. So youth football started. I'm involved in one of the couple different organizations here locally. It'll be exciting to see how all these kids do. This year they've got this one year. My son's actually not playing. My son's not playing, but my daughter's on the cheer squad one of the cheer squads so I'll be involved a little bit more over there than I will on football because he's not playing. I'm not coaching, which actually I'm kind of excited about not coaching for a season, kind of taking that off and chilling a little bit.
Speaker 2:I mean it gets stressful. I mean we've been, we did it together last year and we coached throughout the spring the 7-on-7 stuff, so it's good to take a break. We kept our words that we were not going to go coach this fall. Everybody else said it and they all went to coaching. So we actually kept our word.
Speaker 1:So Saturday, when the games kick off, I think it's going to become the time when mom and dad realize that little Timmy might not be the superstar that they all think he is. You know, because they realize, like you're out here in pads with these little kids and a lot of times they, you know, sometimes these parents, put massive expectations on these kids and they realize that every kid is not a receiver and a quarterback because they've been playing flag football. Don't get me wrong, I love flag football't be wrong, I love flag football. That's great, but I think it's. You know, parents have that transition period right now to learn, like tackles a little bit different and hey, what, what he did out there on the uh, it's just different and you're gonna get throwing the ball a whole lot in little league pop order a lot of times, right the kid's not thinking about oh, my flag's gonna get pulled, no it's.
Speaker 2:Oh, I'm going to get smacked running this ball.
Speaker 1:Here he comes.
Speaker 2:There, you go.
Speaker 1:Yeah, no, I'm excited for the kids, man, the kids get so excited about it, they're pumped. They got opening weekend. Yep, they get to go play football, some of them for the first time. Others have been playing for years, so it'll be fun. I'm actually going to be out there this weekend with the crew and kind of keep an eye on the field to make sure everything goes well and whatnot. So I'm excited for them.
Speaker 2:They're going to crank out and get rolling Well before we get going. You know football season is about to kick off, so what do you think? You think your Michigan Blues are going back for a natty?
Speaker 1:I have no idea what to expect. I have no idea what to expect out of Michigan this year. I don't have any expectations. I don't really go. I try not to go in with expectations any year.
Speaker 1:Just let them play. But the last three years have been good years. They got I like their coach. I think their coach is going to be was great for them. He's already. He's undefeated as a head coach over there. He is Got that they did lose a lot of players to the draft Yep, but he is got that they did lose a lot of players to the draft yep. But at the same time, like programs, these players every year to the draft.
Speaker 2:So, hey, we're gonna have to wait and see. We'll see how michigan kicks off. I think, uh, saturday was. I think it's a night game for them, so we'll see.
Speaker 1:We'll see if the ohio state team was uh, you know, are they just bought or where they? Are they good, we'll find out. Maybe they're both, both.
Speaker 2:Oh man, here we go so let's get in, man, let's go.
Speaker 1:Topic one, discussion one what if? This is a very interesting question If you only had one hour to work per day, what would you do? How would you handle that? Your answer might be a little bit different than mine, right, because you manage the media team over here and run that I'd do a couple, you know kind of different functions. So what would you do?
Speaker 2:so I think you need sales right, that's how you get your revenue. So I think I'd spend, maybe in our world of media and newsletter. I would probably spend about 30 minutes selling, getting something on the, getting some kind of advertiser to book, and then I'll spend my last 30 minutes doing my research, writing my newsletter and getting it out. So I think if I had one hour, spend the first 30 reaching out to as many people as possible see who responds, get them on the calendar, book them. If they say yeah, write that newsletter, put their sponsorship in, send them out We'll make some money that way. I think that'd be that's the best way. If I had one hour of just work, um, I think that's the way I do it yeah, one hour a day for me.
Speaker 1:I think it would be interesting. I would spend a portion of that, maybe 10-15 minutes, replying to high-level emails back to people where I have conversations and pieces going on trying to close deals via email or solve problems via email. I would have a time where I would do, most likely a scrum call style right where people are all direct points of things that we need to accomplish for that day. So you might you might need to add that back in you might need an hour and 15. So do it, but you can get those done in 10 minutes, right. I mean they're, they're very efficient and effective. Where are we at? What do you need? Where are we going today? Right, Answer those questions. Make sure no one's got roadblocks for their hour that they're working.
Speaker 1:I was thinking more of my hour of how am I going to get something done.
Speaker 2:Make some money, get out.
Speaker 1:And then I think the next piece for me would be to I would have to do an activity that opens conversations and I would have to add in an activity that closes deals. Right. So it's like open deals, closed deals, like each in that hour, right To push that forward. So the meeting happens to make sure all the operational stuff is happening and getting done for the, you know going forward and the clients are being serviced and the advertisers are making their money and getting performance.
Speaker 1:So we're making sure we're doing that, but then also open and closing. You know those conversations that push the business forward, going forward.
Speaker 2:But an hour. Man, that's tough. It's tough, I mean, or I mean not sure if you guys saw it but jump on one of your lives, quick 10 minute live. Get to communication last 10 minutes. Try to close some deals out of it so yeah, the live went well.
Speaker 1:I was kind of, you know, I wasn't sure what to expect. It's been a long time since I've gone live and it's the first time I've gone live on that many platforms.
Speaker 2:You did, you went live.
Speaker 1:I think everywhere. Yeah, it'll be interesting to see. So the goal is to do that every week Once a week. I've got eight weeks already planned out for the content we're going to do and I'm interested in seeing. I was talking with my buddy about it today. He said, yeah, going live today. He's like what do you got registered? I was like we don't got a lot registered, but it's going to every platform and I think it's a consistency thing that going live is a consistency thing that as you do it, it grows and the audience grows. Yeah.
Speaker 2:So what value do you? What value can people get from joining your lives, Even if it's like five minutes every day? What do you think? I mean, I know it's going to be different topics throughout the week, but what's like the main value, so I'm doing it once.
Speaker 1:right now I'm just doing once a week, Okay, Right. And that live once a week is on a very specific topic. So today's live talked about how to monetize your, your audience, with a newsletter, and I stuck there's three. There's three different ways you can monetize an audience. Right, You've got social revenue, website revenue and newsletter revenue are kind of those core ways you can monetize that audience. I dove into just the newsletter side of it. I didn't get into the social and website side. So there's different ways you can monetize audience and I just focused on that today.
Speaker 2:Next, week I'm going to get into.
Speaker 1:I think I've got a couple of topics, but I think what I want to focus on is the 1,000 leads per day sales system. It's just a lot of tactical stuff that people can come on the live, learn and then go execute.
Speaker 2:Awesome. Well, I hope for the monetized one. It was loaded because, man, the clients we work with and clients that have wanted to work with us and stuff the first question is how are we going to make you money?
Speaker 1:So there you go, he did it. Today there was a. There was a lady on there who was told she could not make money with a newsletter and an audience using affiliate products and doing sponsorships. And she was like thank you for this call because I was told you can't do this and I knew they were wrong because I, you can do it. And so I think we opened up, I kind of connected the dots for her to be able to go out and actually monetize it through sponsorships through affiliate offers right.
Speaker 2:I mean, if we can't do it, we wouldn't be in business we wouldn't be standing here.
Speaker 1:So there was a positive impact. So that was exciting to see that comment coming at the very end. She was. We had a couple of questions come on people, kind of clarifying, so it was cool. Man, I enjoy the teaching side. I enjoy and I always have enjoyed kind of educating and training. I've never really enjoyed having to be on stage and sell right Gotcha Like and even sales presentations Like. I've just never really been my thing. My more is like how can I just provide value, help you, and if you want to work with us, you want to work with us.
Speaker 2:Yeah.
Speaker 1:Like. So now I probably we don't probably don't generate as many sales as we should because I'm that way, right, but at the same time, it's just how I've been.
Speaker 2:Yeah, no, cool. So if you guys, you guys want to learn, got a new topic next week and jump on the live. Like I said, it doesn't have to be the whole thing, but a couple of minutes to get some value out of it.
Speaker 1:Ask questions and go from there. Yeah, awesome, let's go in. Man, let's get discussion Number two hacks that changed your life, so let's go back and forth on these one for one. All right, you've got a couple of that as you've got down. I've got a couple, I've got down. Why don't? Why don't you go first?
Speaker 2:Yeah, I'll go. My number one is stop caring what others thinks. I feel like that holds people back a lot because you, you feel like, oh, if I do this, these people won't accept it, or if I do this, guess what? They're all going to be cheering you on If you fail. You might get a laugh to hear there, and it is what it is.
Speaker 2:And I think for myself, um, young, cared a lot about what people think, um, trying to make people happy from family and then trying to be, I would say, cool friends, all that stuff. And then, like, as I got older here these last like two, three years, it's like I really don't care, as long as, as long as what I'm doing makes me happy, I'm making money, um, I hitting my, my goals that I'm setting for myself, that's all that matters. I feel like a lot of people get caught in that in their heads like, oh, I don't want to post this, cause what are they going to think? Or what are these people going to think at the end of the day? I probably don't even like my Instagram. I probably don't talk to like 90% of the people that I follow. They follow me, it's fallen off, so and the ones that I do talk to.
Speaker 1:I know, in this loop where we make decisions, based on what we think, someone's going to think Exactly.
Speaker 2:We have no clue right, Exactly so.
Speaker 1:That's a good one. Man, Listen to that. If you're still caring about what others think, there's always going to be someone that you're going to always have two. You're going to have three camps. Really, You're going to have people that are indifferent. You're going to have have two. You're going to have three camps. Really, You're going to have people that are indifferent. You're going to have people that are haters and just going to be negative about anything you do, and then you're going to have the people that support you and the people that are kind of like let's go, let's go, great job right.
Speaker 1:So you want to stay in the camp of the people that are there helping you lift up and be better. Now there's also people that are going to say, hey, look, man, you really screwed that up, but you might, and that's because my expectations are higher for you and I think you can get there by doing this. There's going to be, people that drive you to be better.
Speaker 2:Exactly which. That's good. That's good feedback. But the only way you get that feedback is you got to get out there. You just got to do it. If you don't do it, you're never going to learn, you're never going to make the mistake anymore.
Speaker 1:I would say, all right, so mine is. I'm gonna go number one understanding my work rhythm. So there's a circadian rhythm right when your body ebbs and flows and how all that works. I can't get into the science of it, but what if you're into that? Cool, mine is work rhythm. Maybe there's a cooler marketing name I could have put on this, but I didn't think of it. So what?
Speaker 1:I've recently gotten the habit of. I've always I'm a very I'm a, I'm a creature of habit. I do the same things consistently and for me it was always get up, work out, because if I don't get it done, I would. I know that the probability of me getting that workout done decreases throughout the day, but the problem was that was causing me not to be as productive. So I'd get up, I'd work out, I'd get my workout done, but then I would go in and I'd come to the office, I'd get stuff done, I'd mess around, I wouldn't get into that focus work mode until later. So my work rhythm I'm most productive first thing in the morning.
Speaker 1:So now I get up, I know that between six and eight I'm going to hammer out two hours worth of work and hyper-focused work that maybe it'd be writing, whether it be ad campaigns, whether it be processes, whatever that is right.
Speaker 1:Whatever it is that I'm working on, I'm going to be able to knock that out at six to eight and my productivity now. At this point I'm very like all right, bam, I feel great, I'm accomplished. And then what I do is I go to the gym and get a workout in from about eight to nine, and then I come home and then I go to the office. So what was happening is I was like I got to be there at this time, I got to knock this out, this out, but then I'd get to where I'm going, I wouldn't get that stuff done. So now, before, when I was really getting a workout done between eight and 10, I'm now getting done the most important tasks that I have for the day and getting a workout in between six and or I'm sorry, between six and nine 30. Whereas before I was just getting a workout in.
Speaker 2:So what? How'd you, how'd you figure out that six between six and eight is your time? So how'd you figure out that between six and eight is your time.
Speaker 1:Well, I just get up early and I realized I'm going to sit down and just start working. I've always known I'm productive then, but I've gotten the habit of just going to the gym right away.
Speaker 2:And you've always been a morning person. Yeah, that's always For a long time now, okay.
Speaker 1:And the next thing is my other very hyper-focused work time happens between three and six, so I know that it's interesting to see how things kick in. I'll be kind of getting things done throughout the day, but not as productive as I need to be, but that three o'clock hits and for some odd reason it's like the focus comes back and I tune everything out and I just knock out a bunch, and I tune everything out and I just knock out a bunch. So now, with understanding my work rhythm, I'm getting five solid hours of hyper-focused work done, which is more than a lot of people get done in a week really.
Speaker 1:Sometimes depending on what they're doing so for me. Now I'm being more productive, so understanding that work rhythm was probably one of the bigger recent hacks that has changed things for me increased productivity, increased happiness. Even because I don't feel stressed because I didn't get that done, I feel like man, I accomplished that.
Speaker 2:Well I mean, yeah, you just get in. It's like a tunnel vision. You just get in the zone. Yeah, I'm not a morning person, I'm a night owl.
Speaker 1:I'm like you said that right.
Speaker 2:Yeah, we talked about it and I told him I I'd rather work at night. I'll stay up till 2 am, 2.30 am working and it's pretty easy for me to do that. My friends will be like we'll be like if, let's say, we go grab dinner or something, they're like, what are you about to do? I'm about to go sit on the couch and work. Oh, you're working. I was like, yep, got to get it done somehow. So, yeah, night for me, not a morning person. So maybe in the future, but right now it's not, it's not there yet.
Speaker 1:I've always been relatively morning person, and when I had kids I really became a morning person.
Speaker 2:Oh well, maybe, maybe that's what I start then. So what's number two? Uh, number two for me is setting goals. Um, I think pretty much most of my life, since I've, let's say, graduated high school, college, all that stuff, I've set goals of where I want to be and accomplish. Like one goal was to buy a house Actually it was 21. I bought it at 20. Bought my first house at 20. Got that done. Then my next goal was to make a certain amount of money by this age. Got that done.
Speaker 2:And now my next I have like three goals that I'm trying to hit before the age of 30. One before the age of 30, one, um, I'm trying to visit eight new countries before the age of 30. Um, accomplishing one this year. Germany going uh, actually it's going more than germany, germany, austria, italy, so a couple, but eight new countries. Then my other goal is to own a house by the water. So, lake beach, we'll see where which one we pick mean, being a Florida boy, the beach is always better, but hey, the lake up here is nice as well, lake beach. And then the last one is my age of 30 is to make a million.
Speaker 1:Okay.
Speaker 2:To make a million. So it's the goal. I have those three goals to hit. I've hit pretty much all my other ones as I keep going, so we'll see where we go.
Speaker 1:I got what six years left, I just keep hearing a Millie, millie in my head by Lil Wayne right now.
Speaker 2:That's a great song. That should be an intro song right there, but no, yeah, that's the goal. I got six years left to get to it and we're working towards it, so I'll keep you guys updated in year six.
Speaker 1:So you're 24, right 24. Year six so you're 24, right 24. Yeah, so you're not, you got we, you're gonna get it, we got time. So. So number two for me is a hack that helped me was my five minute morning routine. Might not even be five minutes, but when I first thing, when I wake up, what I do is I go to the bathroom, I splash cold water on my face, sometimes twice, and then I wipe my face off or I dry off, right, it wakes me up.
Speaker 1:The second thing I do is I brush my teeth okay because now I'm like all right, fresh breath, cold water, fresh breath, I'm ready to rock. And then I uh, and then from there what I do is I go and chug a 16 ounce thing of water and then I fill up another one. So I've got that next one ready, right? So for me, I'm waking up, cause you get dehydrated at night when you sleep. So I'm waking up, I'm one helping myself, kind of boom, you're awake. Now. I don't do the cold plunge. First thing, you're not going in. No, I'm not. I did the cold plunge with Susan. We remember you did that a couple of weeks ago. I did this cold plunge for the first time ever and I'm like my wife hates cold. I'm like I'm a win, I'm winning. There's no way she's beating me in this. I lost. She stayed in longer than me.
Speaker 2:Oh, you're in there for like probably 15 minutes, 30 minutes. No, the cold plunge yeah.
Speaker 1:No man, I was in there for like 52 seconds or something and I know the number because I was like counting every one of them, Whereas she got in over a minute for the first time it was. I liked the cold plunge. I felt great. Actually afterwards I see why people do it.
Speaker 2:Does it catch that breath, Like when you get in, you're like give me this.
Speaker 1:I'm like man. I've seen all these people do this crazy breathing stuff when they do their cold plunges. I'm going to start breathing. It didn't work, nope, I just felt everything tightening up. But I did feel great. You know what's interesting? My ankles feel great.
Speaker 2:After this, did it really Weirdest thing? Did it have bathing salt? Don't they put the what is it bath in? It was cold as water.
Speaker 1:He's like so, and so those are the three things I do in my morning routine that help me wake up, get hydrated and start the day and get my mind functioning and working Gotcha.
Speaker 2:So are you throwing cold water when it's like 30 degrees outside and those pipes are like super cold? Yeah, don't worry.
Speaker 1:Just turn the faucet on, boom, boom. Good to go. It's not. It's not like a, you know, a 52 second cold plunge, it's literally just. It's not even that cold anyways, but I feel better it gets me moving, man again.
Speaker 2:I mean, you are from the north, so different takes being a boy from Florida. I don't know. I don't know about that one. I mean, in the summer it feels great, in the winter, I don't know, it gets cold. What's your next one? Listening? What's your next one, uh, listening?
Speaker 2:Uh, being at the young age, I was uh started working at an agency at the age I was at 19 19, I was going to school. I always say this I learned a lot more in the agency than I did at school. I actually think that I won those. Actually, a time in school where I mentioned something to my professor it was actually actually talking about SEM, ppcs and I told him that it's not like that and he got upset with me Because what I learned in the agency was completely different from what he was teaching in class and data. So, agency one thing I always did was always get a good listener.
Speaker 2:People always ask me why are you not taking notes? It's like because if I take notes, I'm not going to listen to what you're telling me. I'm just, you're just saying and I'm just writing where, if I listen first I can listen. If I have a question, I can ask it. Um, so, at 19, listen, I learned a lot about digital marketing, was selling it, all that stuff. Um, then I moved on to another career, learned a whole other, a whole other still in the marketing, still doing marketing, but in a whole different industry. Learned it out there from again listening a lot of it there. Now, that was when I was working with cars that had to do a lot with, like pipes and sounds and how this degree does this force like all that stuff and all I just came from like just taking it in.
Speaker 2:I've never, like I said, I've never been a note taker. Um, there's times I've been a meeting and I'll hit, like the no, the audio button, just so it records everything. But I don't like taking notes, because if I take notes I don't process what I'm being told. And being so young, um, a lot of young people think they know it all and I'll be. I'll say there's, there's things I would say I know it all, but I really don't. There's, I've learned. I mean I make mistakes, I've done it plenty of time. Actually, I think we could go out and told Nate I was, I think I, uh, I messed this up pretty bad and I was able I mean I was. I had help, someone helped me out figuring it out and fixing it. But everything came from listening and learning. And same with you.
Speaker 2:I've never been in the newsletter space. I never email marketing. I knew it, but we only ran it for other companies. But I didn't know that there is a whole other world where you can do the newsletter space and make money from it. I always thought you sent the newsletter because it's part of your business and every business needs it. So I think listening is very important. I think a lot of people struggle with it. They just like to think they know it all. So just sit there and listen, even if you do know it. Just listen. You might learn one or two things out of that.
Speaker 1:Well, they shut off when people talk, just so they can say no, no, no, no, yeah, exactly. So my third one is I have a weekly action list and a lot of times this has been the best one for me. I've done all the different things to try and stay organized, get things done. I literally, on Monday, just write out my action list for the week of the most important things that I know I need to do that day or that week. Actually, my action list says what's your action list today? And it's not for me, it's the week, and on there that's the top five things, my three stretch goals, and then it's got notes for underneath it. So I put my top five things on there. I have my three stretch goals and I usually should always hit those and my goal is to accomplish that throughout the week.
Speaker 1:And so now what I do at six, eight in the morning is that number one, number one that gets knocked off. Number two gets knocked off. So I'm happening, I'm knocking them all out throughout the week. So those action goals, that action weekly action item list, is big for me, because a lot of times if you don't, if I don't have that list and I go through the week I look at it and go what did I do? Someone doesn't forget Like I didn't accomplish anything this week, but really you knocked a bunch of stuff out. You just we're just reacting and doing it, whereas the action list allows me to be proactive in regards to what needs to get accomplished, as opposed to reacting to what comes to my plate to get done.
Speaker 2:Yeah, Is there ever a time that from that action list that something doesn't get done? And if it doesn't like, what do you do?
Speaker 1:And then at that point I know it's not a priority. Yeah, I'm like all right, well, I haven't done it, so I'm not rushing to it, so it's clearly not a you know. I try and also mark things down what are revenue drivers as well on that action list and what are not right. So I keep an idea and make sure, because a lot of times we can get busy being busy and in small business you also have to keep focused on revenue. So I always try and identify what action items are driving revenue versus which ones are busy being busy.
Speaker 2:Yep, that's good. I mean I think everybody should have an action list. It's important, it helps you, knocks it out and with work nowadays, I mean you get lost. So, especially in small businesses like us, here we wear different hats. Maybe in the corporate world there are bigger companies, more money, there's position for everything, but here you're wearing so many hats that things get lost and emails I mean it's happened to me, it's happened to you where things get lost, and that action list at least makes sure, like you said, priorities get knocked out and then the rest will come in little by little, agreed.
Speaker 1:Well, it would not be a podcast without talking about media newsletters and whatnot. So, let's get into it. This is where we left off on our last podcast and talked about hey, we're going to get into this next week, so I want to make sure we fulfill what we said we would do Yep, which is, who should be using newsletters, who should be using email, who should be on the audience.
Speaker 2:Everyone Well, not everyone, people who want to do it aside but business-wise I think every business should have a newsletter, because if you are a business, that means you probably have customers or clients or previous customers, and I promise you, without the newsletter you're probably not keeping communication unless you have, like, account managers and stuff and they're active clients. But outside of that I mean your newsletter, I feel like, is the way you provide a message If there's an event, if there's an offer, if there's a sale, and again it can go for any industry. It doesn't matter if you're in the home service, it doesn't matter if you're in the retail, it doesn't matter if you're in affiliate, it doesn't matter if you're a newsletter, just get it out there because that's again, if you're a business, you have clients and you have to make sure you're keeping them informed so you can retain them or they can refer you new clients.
Speaker 1:Well, there's yeah, so that's a wrap, right? Everybody to answer that question. And, for example, every business that has customers has those are subscribers to your newsletter. If you're a coach or a consultant, if you're an agency owner, if you're a service business, right, how do you? Well, to speak about coaches and consultants specifically, how are you going to be able to build that thought leadership with your tribe if you're not communicating with them consistently?
Speaker 1:Email makes it the easiest for you to speak one-to-many, to also put yourself and position yourself as that thought leader for them that helps them going forward In a very simple way. For coach consultants to do this. If you're like, oh no, I push that out on social, yeah, great job. It's an owned audience and maybe a lot of people didn't see it. So if you extract them into your newsletter and into your follow-up system, you can send them that content as well to increase the chances of them watching it. So it's, that's a great way for you to ascend more leads into customers and turn more customers into repeat buyers. If you're in that space home services companies you've worked with plenty of them, right, so that you know it's huge.
Speaker 1:There's sales emails, right, so you know it's huge. There are sales emails, right, and you got to have direct sales emails in any company no-transcript company two over here that sends value and information to help them with whatever the service is, but also produces sales Correct, you know, also send sales emails. The person who's trying to you know, improve my knowledge and help me not always just take from me is the person that you're most likely going to choose to do business with.
Speaker 2:Exactly, and I can use an example. So in the HVAC world a lot of people don't know they got to get their ducts clean, like their air vent ducts. I mean, that's actually one of like the number one things that start a house fire All that lint that gets stuck in there, and you got to get it cleaned up. When I was back at the agency, we worked with HVAC companies and one thing that we did one company did a email where they send out and they send out talking about like the value, like why you need to be cleaning your air dry vents, all this stuff, and you have no idea how many people actually booked it. It wasn't a crazy offer. It was like I think it was like, for it was like 45, 50 bucks. So many people booked it because, first, you're giving them value on. Hey, this is, you have this. Everybody does. If you have a dry in your house, you have it, you have this. This isn't one of the top causes of starting a house fire in the country and this is what we can do to help you with it.
Speaker 2:People were signing up easy sale. We didn't. It wasn't a push, nobody was pushing sale. We just told them. We gave them value, information, information, information. Hey, and just saying, you know, if you need someone to do it for you, we can do it for you. So that's that's. That's one way like, when you're talking about values, doing it, and you yourself, I mean you have your own, your own newsletter where you all I mean don't get me wrong, sometimes you do push a sale here and there people are reaching out. I mean, we did it with one of our tasks, newsletter agency right, get value. People started reaching out and built some customer base out of it.
Speaker 1:So just, keep giving it. So the answer is who should be using newsletters? Everybody, everybody, influencers. If you are an influencer online, you should be leveraging a newsletter and nothing wrong with social. If you're a creator, influencer, slash creator like social is great.
Speaker 2:Keep growing it.
Speaker 1:But put those people into an audience that you own. Because now think about it, when you have products that come to you and say, hey, I want to pay you for your name, image and likeness and I want you to promote my product, you'd be like you know what, I'll do that for you on social. But do you happen to know that I also got a half million email subscribers that I can get in front of as well? Where they're going to? That's going to increase the amount of money that you make as a creator, as an influencer. When that happens and you have that asset because you're a competitor, a lot of your competitors do not.
Speaker 2:Yep, and with social media, believe it or not, instagram and Facebook got to make money. How do they make money? Ads, boosting posts. So why would they grab your post and show it to 100% of your audience? They're not. So what they do is and I know this, I learned this from a conference I went to so, like Instagram, instagram only shows your posts to three to 6% people of your following. If you want to get it to the rest, that's called boost. That means you got to spend money. I mean, it's advertisement. That's how they make their money. So when you post out there, yeah, if you have a million followers, 3% some people might have a little bit higher, depending on their algorithm and the kind of impact they have in that audience, but most of it is 3% to 6% is what you're getting out there. So when you're thinking social, social newsletter, I think I'm going to take with my 50% open rate.
Speaker 1:Well, yeah, I mean, it's phenomenal to use social to grow your audience and reach new people and then extract those people into your ecosystem that you own.
Speaker 2:Yep.
Speaker 1:And it'll increase the amount of money you make because you now have multiple audiences.
Speaker 2:Correct and you control your audience when you have a newsletter that instagram instagram account gets deleted. Guess what happens to those five million followers?
Speaker 1:they're gone, can't get them back yeah, just, uh, a guy, he had a smaller account. Uh guy that I just saw the other day that I know he just he sent me a friend request and I'm like wait a minute, is this a hack? Did he get hacked's going on? It happened to be his, but it wasn't a large audience, but he had like 5,000 followers, it was like a combined audience about 14,000. And they shut his account off and he couldn't get back into it and so now he's starting from scratch. He wasn't doing anything he shouldn't be doing. It was just what happened.
Speaker 1:So if you have those people on a newsletter, if that ever does happen to you, and that he's not the first person, right, we've all heard the horror stories and it's you now have that ability to to build that back faster but also still communicate, yep. So there you go. Well, that's a wrap man. Appreciate y'all listening, thank you. There you go. Well, that's a wrap man. Appreciate y'all listening, thank you. Do us a favor Like, comment, share, do all those things and if you gain value, something you want to hear, clip it, send it to someone else. Let them share that value with someone, because sharing is caring. Liking is great and hit the subscribe button. There you go, all those good things, man.
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